There is no denying it, the world is changing. People are increasingly consuming in the digital world, from consumer goods to emergency supplies. We are overcoming the barrier of fear regarding virtual purchases. We now shop via mobile, desktop, laptop, at work, at home, on the street, and on the bus. And companies that still do not recognize this new scenario need to adapt quickly.
Digital Marketing is not just the future of marketing, but it is the gateway for small and medium-sized businesses to compete in markets that were once monopolized. Undoubtedly, these new media and communication channels have democratized information, creating highly segmented channels where investment can be lower and impact greater. A perfect opportunity for entrepreneurs.
The fact is that digital channels are faster, more versatile, and much more precise. Therefore, it is no surprise that the internet has spread enormously in recent years. We are in the year when mobile has surpassed desktop. Worldwide, 86% of users conduct mobile research before making a purchase, and believe it or not, we are just at the beginning.
Let’s get straight to the point and mention some of the media that your company can use to reap the benefits of the digital world:
– Search Engine Optimization (SEO)
– Blogs
– Video
It’s a long list, with various strategies across a wide range of channels and platforms in a complex yet tangible world for any business. It is no longer an option; it is a necessity.
So, should your company invest in Digital Marketing?
If you think about the amount of money you will invest in a Facebook campaign and compare it to the amount you would need to advertise on television, you will see that the online investment would represent only a fraction of that amount. Now think about an advertisement. Who today, in such a dynamic and fast-paced world, watches a television commercial after being interrupted in the middle of their favorite program?
Only in Digital Marketing can you advertise precisely when the consumer is in the search phase. The consumer searches for "hearing aids" and you are there. Imagine the effectiveness and return on investment you will have if you can be present in this phase?
But one of the main reasons that elevate the digital world to another level is that everything can be tracked and monitored. You can measure the effectiveness of your campaigns and obtain valuable data on how your audience reacts to certain stimuli, instead of having to invest a significant amount of money to develop research.
In 2014, the Brazilian Electronic Commerce Association (ABComm) estimated that e-commerce in Brazil generated around R$ 39 billion, an amount 27% higher than in 2013. This demonstrates the speed at which the sector is growing and the reality that is Digital Marketing. And like any reality, it is better not to ignore it.