The Importance of Awakening Customers' Curiosity
What brings your customer to your brand on the internet? What will make them click on your ad?
The answer to both questions is simpler than it seems. Awakening your customer's curiosity is essential to attract their attention to your product or service.
The challenge, besides attracting the viewer's attention, is also to make clear the relevance of what you are saying, while you need to capture the interest of those who see your ad in fractions of a second. As difficult as this task may seem, fortunately, there are strategies that will help you achieve this goal.
Invest in Fewer and More Efficient Ads
The ability to pique the curiosity of the target audience is what will determine the success or failure of an ad. It needs to be effective, surprising, and smart, inciting in the customer the desire to know more, to try, or to continue purchasing from the same brand.
In the past, it was necessary to advertise in various media, hoping to reach a portion of the target audience, so that an even smaller portion would convert into actual customers. However, as ads became more expensive and competition increased, it became essential to develop increasingly efficient methods without raising costs.
A solution to this dilemma is to focus on creating fewer ads, but better ads. What does this mean? It means that fewer ads will circulate, but they will awaken curiosity and attract the customer to you, with much higher chances of conversion.
Chart the Path for Your Customer to Find You
On the internet, positions are reversed. Instead of going to the customer to offer your product or service, it is more efficient for you to establish your brand through a strategic digital presence and content generation so that the customer comes to you.
Let's say that while searching the internet for a solution to a problem, your future customer ends up finding the answer on your brand's website. After reading a well-written text with interesting content, the customer had their problem solved and discovered that your product was exactly what they needed. In other words, since you met the expectation created by this customer's curiosity, they were drawn to your brand and are now a consumer of your product.
New formats of digital ads allow for more interaction with the customer, in addition to standing out more easily in social media feeds, for example. One of them is the carousel ad, a style that allows for the presentation of multiple products or different information distributed across five image or video spaces in the same ad.
In addition to the carousel, another interesting possibility is the canvas ad on Facebook. This type of ad displays content in full screen on mobile devices, creating more space to develop relevant and eye-catching multimedia content, allowing for the combination of images and videos in the same piece.