Still in the spirit of the Olympics and Paralympics, Google decided to reward its Partner companies with medals and t-shirts to celebrate team spirit.
Kaizen, as a Google Partners certified agency, was one of the chosen ones to step up to the podium with the Silver medal! As a gift, our director Tiago Flores Dias received a course with Gabriel Borges from Miami Ad School in São Paulo.
Do you know what a Google partner is?
Launched globally in 2013, Partners is a platform provided by Google to support and level up marketing and advertising professionals. It was created with the aim of centralizing information and promoting specialization, which Google has always done, but previously the tools were scattered across various platforms, making it difficult to control and interact between Google and the communication agencies that use its services to do business.
Susana Ayarza, B2B marketing director at Google Brazil, states that the main purpose of Partners is to offer this audience better access to training and resources so they can manage their clients' online presence.
With Partners, agencies can access educational material, training programs, information about market trends and marketing, promotional material for Google AdWords, among many other advantages that can turn partners into communication and marketing experts.
According to the official website, the program will be a useful and extremely important tool for controlling the agencies that use AdWords, as certification in Partners attests to the quality and reliability of their services. Thus, certified agencies are always connected to market news, best practices, and constant updates, ready to always deliver the best results for their clients.