What is Crazy Egg?
Crazy Egg is a web analytics tool that, through tagging analysis, stores user click and scroll behavior in a web browser, using this data to generate various types of heat maps.
When we talk about web analytics, what often comes to mind is the image of a tool that analyzes page content, user performance indicators, and traffic source and geo-location aspects without considering other aspects such as the quality of the experience the user has while interacting with the page.
Usability is such an important aspect when designing a website or web system that there is even an ISO that standardizes the verification process of it (ISO 9241).
What types of heat maps are generated?
Heatmaps:
It is an image of where visitors clicked on your site, allowing you to see which areas are more attractive and which are not so appealing so you can make modifications that increase conversions.
Scrollmaps:
The Scroll Map shows how far people are "scrolling" the page and helps you determine where visitors are abandoning the page. With Crazy Egg, you will know exactly where to add elements to keep the user interested in the content offered.
Overlay Tool:
When you look at an overlay report, you can see the number of clicks on each element of the page.
Confetti:
With the Confetti report, you can segment all the clicks your site received, how many came from each type of source, direct traffic, search engines, social networks, and thus trace a behavior profile for each type of user.
How Much Does Crazy Egg Cost?
Crazy Egg starts at plans of $9 (Dollars) per month billed annually. For more information, visit their website!