New website for Plus Aprendizagens (Brasília): positioning 'the preparation that approves', social proof of Medicine, and a clear journey for enrollment.
Plus Aprendizagens needed to reposition its digital brand in a competitive pre-university entrance exam market in Brasília. The challenge was to move from a generic presence to building a website that communicated authority, real approvals, and conversion for courses (Pre-ENEM, Pre-University Entrance Exam, Pre-PAS/UnB, and private lessons).
Without a strong visual narrative and structured social proof, the brand lost strength compared to traditional preparatory courses — especially for those seeking Medicine and federal universities.
We delivered a new institutional website with a yellow/blue identity, impactful hero ('The preparation that approves'), and a focus on conversion:
The website is live: plusaprendizagens.com.
Go-live of the digital repositioning with a canonical website in production, narrative aligned with the brand, and structure ready for paid + organic media.
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New website, SEO, and case narrative to present to your team and students.