Imóvel Direto

Imóvel Direto (CRECI 24246) operates with high-standard properties in the South Zone of Porto Alegre — penthouses, gardens, houses in gated communities, and launches. The challenge was not to have a 'real estate website': it was to build a lead generation platform that ranked by neighborhood and property type, was referenced by AI searches, and handled the lead until the visit, without relying on 24-hour human support.

Generic catalogs lose photos, SEO, and conversion. We needed a live search, a property sheet with a gallery, launch hotsites, CRM, and an embedded AI agent that qualifies the buyer and schedules visits to the property.

We delivered the platform in production at imoveldireto.com, with development credit from Agência Kaizen:

• Cinematic home for the South Zone with search, launches, and proof (CRECI, +1,000 properties, live CRM)
• Embedded AI consultant: handles the lead, collects profile, and forwards to WhatsApp / visit
• Flow for scheduling exclusive visits with date, time, and interested party details
• Catalog with high-standard photos, filters, map, favorites, and SEO silos by neighborhood/type (Tristeza, Cristal, Ipanema, penthouses, gardens…)
• Launch hotsites (Golden Lake, Villa Portal, José Gomes 340)
• Optimization for classic search and mentions in AI (llms.txt, sitemap, structured content)

Go-live of Imóvel Direto as a showcase and visit machine for high-standard properties in the South Zone.

• Canonical URL: https://imoveldireto.com/
• AI consultant live, generating service and visits
• Live catalog with over 1,000 properties and launch pages
• Architecture ready for local SEO and citations in generative mechanisms
• Development credit: Agência Kaizen