Launch landing page for Golden Lake (Multiplan): the 1st private neighborhood in Porto Alegre, seven lakes, LEED Gold, and table capture and visit via WhatsApp.
Golden Lake is the first private neighborhood in Porto Alegre, designed by Multiplan in Cristal, on the banks of Guaíba. The product is extensive — seven condominiums, 18 towers, Main Lake, Wellness Center, Beach Club, and Golden Park — and high-end buyers need to understand the entire neighborhood before choosing a tower.
The challenge for Kaizen was to condense this masterplan into a launch landing page: lifestyle narrative, proof of the development (LEED Gold, area, lake, construction status), and a single conversion path — table, floor plans, and visit via WhatsApp — without turning it into a generic real estate portal.
We published the landing page at https://goldenlakepoa.com.br/ with launch architecture:
High-end visual, mobile-first, and repeated CTAs — Kaizen standard for real estate launch landing pages that need to convert media and local search.
Go-live of the Golden Lake landing page, ready to present the private neighborhood and direct leads to the consultant.
The figures for VGV, area, and certification below are public facts of the Multiplan development — not agency media metrics.
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Golden Lake — Multiplan
Kaizen designs real estate launch landing pages with product narrative, proof of the development, and CTA aligned with sales — table, floor plan, and visit.