Fiat Florença

Florença Veículos, a Fiat dealership in Curitiba since 1979, needed to scale digital lead generation while maintaining the excellence in service that made it a reference in quality — with several Fiat awards for service standards and certifications over the years.

The challenge was to transform this offline authority history into online demand predictability: capturing interest in new and used vehicles at scale, nurturing opportunities, and feeding the sales team with qualified leads throughout the funnel.

We implemented an integrated digital performance operation for Florença: management of Google Ads and Meta Ads, creation and optimization of all brand landing pages, and structuring the marketing funnel with ActiveCampaign — from lead capture to nurturing and commercial distribution.

Each campaign was connected to dedicated pages by model and offer, with follow-up automations, segmentation by purchase intent, and conversion tracking to continuously optimize media investment.

In 4 years of joint work, we generated over 200,000 leads for the dealership.

With this operation, Florença established itself as the Fiat dealership with the highest sales in its region, year after year — transforming paid traffic and automated funnel into consistent commercial volume for the sales team.