Institutional industrial site of Detack: catalog of nails, staples, wires, and pneumatic tools, with navigation by family/segment and B2B budget conversion.
Detack (Indústrias Imeco) needed a site that communicated industrial authority in fastening solutions — nails, staples, wires, screws, and tools — and facilitated the B2B journey of the specifier/buyer to commercial contact.
The challenge was to organize a broad portfolio (families and segments) without losing clarity of conversion and the national presence of the brand.
We developed the site at detack.com.br:
Case aligned with the portfolio of delivered sites by Agência Kaizen for industry.
Site live with clear B2B architecture: product discovery by use/segment and short path to the Detack commercial specialist.
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Detack
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