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Agência Kaizen

With more than 15 years of market experience, Kaizen Agency is a Google Partner company specialized in high-performance digital marketing.

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Av. Praia de Belas, 1212, CJ 1105 – Praia de Belas
Porto Alegre/RS — CEP 90110-000

0800-550-8000

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Rua Comendador Araújo, 499, 10º andar, Centro 80 – Centro
Curitiba/PR — CEP 80420-000

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Rua Olimpíadas, 205, Vila Olímpia
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0800-550-8000

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Florianópolis/SC — CEP 88048-300

0800-550-8000

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We are a company guided by Christian values.

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Colossians 3:23
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Showing 24 of 530 contents
Imagem de capa do artigo: Candidate Digital Reputation: Crisis Management and Online Monitoring for Elections 2026

Candidate Digital Reputation: Crisis Management and Online Monitoring for Elections 2026

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June 27, 2026· 5 min
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Imagem de capa do artigo: Political Branding: How to Build a Candidate Brand That Generates Trust

Political Branding: How to Build a Candidate Brand That Generates Trust

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June 27, 2026· 5 min
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Imagem de capa do artigo: Social SEO: How TikTok and Instagram Became Political Search Engines

Social SEO: How TikTok and Instagram Became Political Search Engines

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Imagem de capa do artigo: GEO 2026: How to Be Cited by ChatGPT, Gemini, and AI Overviews in Politics

GEO 2026: How to Be Cited by ChatGPT, Gemini, and AI Overviews in Politics

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June 27, 2026· 5 min
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Imagem de capa do artigo: SEO for Candidates: How to Appear on Google and Be Found by Voters

SEO for Candidates: How to Appear on Google and Be Found by Voters

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June 27, 2026· 5 min
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Imagem de capa do artigo: Voter Segmentation with Data: How to Talk to Those Who Really Vote for You

Voter Segmentation with Data: How to Talk to Those Who Really Vote for You

Discover how to use data to segment voters by profile, region, and behavior — and create messages that convert undecided voters into votes, without guesswork.

June 27, 2026· 5 min
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Imagem de capa do artigo: Electoral Calendar 2026: Month-by-Month Digital Marketing Planning

Electoral Calendar 2026: Month-by-Month Digital Marketing Planning

Plan your digital campaign with the complete calendar for the 2026 elections — key dates, media windows, and marketing actions for each phase.

June 27, 2026· 5 min
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Imagem de capa do artigo: Digital Political Marketing in 2026: The Definitive Guide for Candidates

Digital Political Marketing in 2026: The Definitive Guide for Candidates

Understand how digital political marketing changed in 2026 and discover the strategies that truly generate votes — from SEO to paid traffic, with data, not guesswork.

June 27, 2026· 5 min
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Imagem de capa do artigo: Facebook Ads 2026: What Changed in Click Attribution and How It Affects Your Campaigns
Facebook Ads

Facebook Ads 2026: What Changed in Click Attribution and How It Affects Your Campaigns

Facebook Ads underwent significant changes in click attribution in 2026, altering how conversions are counted and reported in Ads Manager. If you've noticed a sudden drop in conversion numbers, don't worry — it's likely not an issue with your campaign, but rather the new way Meta measures results.

June 22, 2026· 4 min
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Imagem de capa do artigo: Meta Business Agent: The New AI Agent for WhatsApp Business
IA

Meta Business Agent: The New AI Agent for WhatsApp Business

Meta has just launched the Meta Business Agent, an artificial intelligence agent that promises to revolutionize customer service on WhatsApp, Messenger, and Instagram. Introduced during the Conversations 2026 conference in London, the new feature allows businesses of all sizes to create intelligent virtual assistants in minutes — without needing a team.

June 20, 2026· 4 min
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Imagem de capa do artigo: Dashboard for Kommo CRM: The Smart Panel that Unifies Your Management
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Dashboard for Kommo CRM: The Smart Panel that Unifies Your Management

Kaizen clients receive a complete Dashboard from Kommo CRM integrated with KaizenOS. Not to mention the advantages of having a managerial analysis dashboard from Kommo to control the sales team, SDR, compare team performance without wasting time mining data within Kommo. What is a Dashboard for Kommo CRM? A

June 20, 2026· 7 min
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Imagem de capa do artigo: Legal Marketing Trends: AI, Videos, and the Future of Digital Lawyering
Marketing Jurídico

Legal Marketing Trends: AI, Videos, and the Future of Digital Lawyering

Legal marketing is changing faster than ever. With artificial intelligence, conversational search, and short videos, the strategies that worked in 2023 are already becoming obsolete. Lawyers who anticipate trends get ahead. This article presents the 7 trends that will shape legal marketing in the coming years —

June 20, 2026· 4 min
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Imagem de capa do artigo: Local SEO for Lawyers: How to Rank on Google in Your City
Marketing Jurídico

Local SEO for Lawyers: How to Rank on Google in Your City

For most lawyers, the client is in the same city — or in the same neighborhood. And that's where local SEO shines: it makes you appear on Google Maps, Google My Business, and geolocalized search results exactly when someone searches for a lawyer in your area. And the best part:

June 20, 2026· 4 min
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Imagem de capa do artigo: Inbound Marketing for Law Firms: The Complete Funnel
Marketing Jurídico

Inbound Marketing for Law Firms: The Complete Funnel

Inbound Marketing is the methodology that organizes all digital marketing strategies into a continuous acquisition funnel. For law firms, it is the ideal model: it attracts clients ethically, educates the market, and builds authority — all aligned with the OAB Code of Ethics. In this guide, you will understand the complete funnel.

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Imagem de capa do artigo: Legal Content Marketing: How to Create Articles that Attract Clients
Marketing Jurídico

Legal Content Marketing: How to Create Articles that Attract Clients

If you had to choose a single marketing strategy for your law firm, it should be content marketing. It is the most aligned with the OAB, the one that builds true authority, and the one that generates results for a longer time — articles published today continue to bring clients for 2, 3, or 5 years. In this guide,

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Imagem de capa do artigo: How to Attract Clients in Law Without Violating OAB Ethics
Marketing Jurídico

How to Attract Clients in Law Without Violating OAB Ethics

Brazil has 1.3 million lawyers for 215 million inhabitants — one for every 165 people. In São Paulo, there are over 350,000 professionals. In this scenario, acquiring clients is the biggest challenge for lawyers. But there is a crucial difference: attracting clients is different from prospecting. The OAB prohibits active client acquisition (going after people offering services), but allows — and encourages — passive acquisition (creating conditions for clients to find you).

June 20, 2026· 5 min
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Imagem de capa do artigo: Social Media for Lawyers: Complete Guide to LinkedIn, Instagram, and TikTok
Marketing Jurídico

Social Media for Lawyers: Complete Guide to LinkedIn, Instagram, and TikTok

Can a lawyer have Instagram? Can they post on TikTok? Is LinkedIn mandatory? These are some of the most frequently asked questions about legal marketing — and the answer to all is yes, with clear limits. In this guide, you will learn exactly how to use each social network to attract clients without violating the Code of Ethics.

June 20, 2026· 4 min
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Imagem de capa do artigo: How to Create a Website for a Law Firm: Complete Guide
Marketing Jurídico

How to Create a Website for a Law Firm: Complete Guide

The website is the foundation of any digital marketing strategy for lawyers. It is where potential clients decide—in seconds—whether to trust you or go back to Google and click on the next result. And, contrary to what many think, a law firm website doesn’t have to be expensive—it just needs to be <strong>right</strong>.</strong>

June 20, 2026· 6 min
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Imagem de capa do artigo: Google Ads for Lawyers: How to Advertise Without Violating OAB Ethics
Marketing Jurídico

Google Ads for Lawyers: How to Advertise Without Violating OAB Ethics

One of the most common questions among lawyers: can I advertise on Google Ads? The answer is yes — but not in the way you might think. Provision 205/2021 from OAB allows content promotion but requires that ads be informative, not direct service offers. In this guide, you will learn exactly how.

June 20, 2026· 4 min
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Imagem de capa do artigo: SEO for Lawyers: How to Rank on Google and Attract Clients
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SEO for Lawyers: How to Rank on Google and Attract Clients

If you are a lawyer and have searched for your name or specialty on Google without finding yourself on the first page, you know the frustration. But the truth is that appearing on Google is not luck — it's strategy. And the good news: SEO for lawyers is fully permitted by the OAB and is one of the most efficient ways

June 20, 2026· 7 min
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Imagem de capa do artigo: Founder-Led Growth: The Founder as the Main Driver of Your Company's Growth
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Founder-Led Growth: The Founder as the Main Driver of Your Company's Growth

If you follow the startup and digital business market, you may have noticed an interesting trend: more and more, it is the founders themselves who are at the forefront of communication, sales, and brand building. Not by chance, this strategy has gained a name — Founder-Led Growth (FLG).

June 19, 2026· 10 min
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Imagem de capa do artigo: Paid Traffic 2026: Strategies to Maximize ROI with Smart Automation
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Paid Traffic 2026: Strategies to Maximize ROI with Smart Automation

The Paid Traffic Landscape in 2026 Paid traffic in 2026 is more competitive, more expensive, and — paradoxically — more efficient than ever. Advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads) have evolved into almost fully automated systems, where AI manages bids, targeting, and creatives in real time.

June 16, 2026· 2 min
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Imagem de capa do artigo: Digital Branding in the Age of AI: How to Build Authentic Brands in 2026
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Digital Branding in the Age of AI: How to Build Authentic Brands in 2026

The Challenge of Authenticity in the Age of Artificial Intelligence In a world where AI can generate logos, slogans, and even entire campaigns in seconds, building an authentic brand has become the greatest challenge — and also the greatest opportunity — of digital branding in 2026. It has never been easier to create a visual identity. But

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Imagem de capa do artigo: SEO for Voice and Conversational AI: Preparing Your Site for the Future of Search
SEO

SEO for Voice and Conversational AI: Preparing Your Site for the Future of Search

The Future of Search Has Arrived In 2026, a growing share of searches is not typed — it is spoken. Voice assistants like Google Assistant, Alexa, and Siri, combined with conversational AIs like ChatGPT and Gemini, are profoundly changing how people seek information. This requires a new approach to SEO. Voice searches

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