\n\nIf you already work in digital marketing, want to excel in the field, or your clients are directing investments towards new formats of online media, #stopnow and don't waste any more time. You need to know what a Google Partner is and be part of this program.\n\n \n
But, after all, what is it and how does it work?
\nBasically, it is you or your agency becoming a partner of the giant, Google! In other words, Google Partners is a marketing program aimed at advertising agencies or professionals in the field who manage Google Ads accounts – or the former Google AdWords, Google's advertising platform; for clients.\n\nThe program is broad and any agency or professional in the digital marketing field can access it. As professionals join, they start offering consulting or online campaigns on Google Ads to their clients. However, certification is only granted to those who participate in the partner program.\n\nThus, in addition to knowledge of the search engine's processes, certified professionals gain mastery of the tool and credibility in the market by becoming a #googlepartner (Google partner).\n\nHowever, linking to the program is a way to be part of a standard of highly qualified advertising campaigns that value user experience, promoting the content of companies with the highest authority in digital marketing and, most importantly, with the Google Partners badge (wow!). Moreover, selling authority and offering as a reference a partner of Google's stature makes all the difference.\n\nSo, by being part of the program, members must make constant updates in the Google Academy, as the search engine itself is always evolving in search of the best digital strategies to meet its demands. However, when it comes to a partner company, not all employees need to be registered and updated, but at least one of them must be available for the program for updates and new knowledge. This will ensure that innovations in the services provided are automatically passed on to their clients, as the program is a systematic process of digital marketing actions and the benefits are exclusively for them.\n\n
\n
Everyone wins
\nOne of the main advantages is that everyone involved in the process (whether a marketing professional, company, or search engine) evolves together with a common goal: to develop high-performance ads in search of customer satisfaction. By the way, it is important to know that Google Partners also acts as a type of marketplace, that is, a virtual shopping center, stimulating the relationship between companies and clients.\n\nBy joining the Google Partner program, companies can specialize in specific products, becoming experts in them. This makes the company stand out in the digital market, eventually attracting clients interested in certain products or services. Additionally, events and training are also made available to partners, adding greater value to the partnership achieved.\n\n \n
Benefits for your clients
\nAbsolutely, when hiring a Google partner agency, clients need to understand the real benefits of the investment. Therefore, it is important to clarify doubts by delivering real reports on the performance of the agreed ads.\n\nWhen thinking about advantages, the technical quality, as well as the performance, is undeniable. Therefore, the better the performance of the ads, the greater the return($) on the company's investment.\n\nAnother benefit that the client has is constant support on social media, provided by trained and certified professionals to make their ads more visible and effective.\n\n \n
#KaizenTip: Furthermore, companies that join the program also have the privilege of being able to offer their best clients, or prospects, promotional offers from Google Ads.
\n \n
#GooglePartnersBadge
\nThe Google Partner badge is free and accessible to all professionals or agencies interested in getting certified under the guidelines of the Google Academy. To gain access, it is necessary for an employee to obtain certification and then start developing advertising programs according to Google's standards.\n\nCompanies that acquire the #Badge ensure that certain employee(s) possess Google Ads skills through evaluations, constant updates, and certifications.\n\nIt also indicates that your company meets the requirements of Google Ads.\n\n \n
#GooglePremierBadge
\nAnother type of partnership with Google is the Premier Badge, where two or more employees are certified by the search engine. This means that more professionals will always be attentive to updates, returning all knowledge to the clients' accounts. \n\n \n
Maintaining the #GooglePartnerBadge
\nAlthough it is free and accessible, achieving the #Badge is not for everyone. In addition to effort and dedication to the program, it is necessary to maintain your achievement through the performance of your ads.\n\nThis means that it is not enough to just get certified and become a Google partner. Like a kind of constant trial, to keep your Badge secure, you need a lot of talent when performing your clients' campaigns as well.\n\nHowever, as the saying goes, "not everything is rosy" in the digital world. Thus, as a prerequisite for being eligible for acquisition, companies/marketing professionals must have spent $10,000 in the last 90 days. In other words, for this cost to fit into the companies' budgets, it is necessary to have high performance to maintain the level of investment and #goodclients ($) that guarantee the minimum costs.\n\n \n
But believe me. It's worth it! We are Google Premier Partners!
\n \n\n#KaizenGooglePartnerPremier #GooglePartner #DigitalMarketing #ContentMarketing\n\n \n\nSource: Google Support