Check out the best tips to sell more in small businesses without spending a lot of money!
We know that the reality of small entrepreneurs requires creative solutions. After all, in the business world, knowing how to invest money is essential to avoid jeopardizing financial organization. So, you might be wondering, how to sell more in small businesses without risking everything?
The good news for you who need to increase sales of your products or services but don't know where to start is that there are ways to sell more without needing to invest all your money.
To understand better, just keep reading and discover how to boost your business with good ideas, in a safe and efficient way. Let's find out how to sell more in small businesses?
Small Businesses in Brazil
Before we talk about the techniques to sell more in small businesses, it's important to understand the scenario of micro and small businesses in Brazil. According to research, this type of business represents a significant and solid pillar in our country's economy. And this has been consolidated in the post-Covid-19 pandemic world.
After all, during that delicate moment of public health, layoffs frightened citizens from north to south of the country. As a result, people had to put their creativity into practice and think of solutions to innovate and ensure monthly income. It was precisely at this moment that there was a true boom in small businesses.
The Numbers in the Country
According to a Sebrae survey with data from the Federal Revenue, in 2021 Brazil recorded a total of 4 million new businesses opened. To give you an idea, this number represented a 19.8% increase in micro and small businesses opened compared to 2020.
Of these, 80% correspond to Individual Microentrepreneurs, the famous MEI, which can be an interesting option for businesses that earn up to R$ 81 thousand annually.
Micro and Small Businesses
Subsequently, Sebrae recorded a 17.35% increase in the opening of microenterprises, a record in Brazil's history. This niche includes businesses that earn up to R$ 360 thousand a year or employ up to 9 people in commerce and services or 19 in industries.
A small business is one that earns up to R$ 4.8 million annually or employs 10 to 49 people in commerce and services or 20 to 99 in industry. In this case, in 2021 Brazil recorded a 29% increase compared to the previous year.
4 Tips to Sell More in Small Businesses
Just like in any type of business, micro or small businesses – and even individual microentrepreneurs – need to think of strategies suited to their reality. And, although selling more is the greatest desire of business owners and entrepreneurs, it is essential to know how to do this with the resources available.
Selling more in small businesses implies an increase in revenue, which generates more profit and the possibility of investing in the business itself. Therefore, planning must be careful to avoid wasting time or money.
With the tips we've prepared, you can boost your business in a safe way, without losing touch with reality.
1. Know Your Customers and Define Your Audience
In a small business, it is essential for the owner to closely know who their customers are. This provides more accuracy in defining strategic actions, such as those designed to sell more in small businesses. Thus, current customers, those who already buy from the company, are key to achieving the goals.
First, by knowing existing customers, the entrepreneur can increase sales of the right products to those consumers, precisely because they know their tastes and preferences. Then, by outlining a profile of this audience, they can identify who their ideal consumer is, that is, their target audience. This way, it will be easier to think of strategies to increase sales and profitability.
2. Create Personalized Offers
It is no secret that discounts are important when the intention is to increase sales. But, of course, they cannot be the only factor responsible for selling more in small businesses. Therefore, they need to be made at specific times to boost sales during certain periods of the year.
An important tip when creating a promotion is to define the rules, such as start and end dates, payment methods, and even exchange and return conditions. Even with small discounts, these promotional actions tend to work well and are great for exchanging collections, ensuring the circulation of products that are sitting in stock.
3. Use and Abuse Social Media
Social media are great allies for selling more in small businesses. After all, they help increase the visibility of the business online, in addition to allowing direct and constant communication with the target audience. Therefore, the entrepreneur who wants to increase sales of a product or service should use and abuse channels like Instagram and Facebook.
On these platforms, it is possible to promote desired products for free in feed posts or even in stories. And the most interesting part is the ability to create content in different formats, such as photos, videos, usage tutorials, and much more. The tip is to use imagination and let creativity shine to attract your audience.
Invest in Sponsored Posts!
It is no secret that social media are great allies for selling more in small businesses, right?
In addition to special content to share daily, it is possible to create ads for Instagram and Facebook, directing posts straight to your target audience. The platforms allow you to select the desired profile, increasing the chances of converting and generating more sales for the small business.
What to Promote on Social Media?
As seen, social media are ideal for improving communication with the target audience and, thus, selling more in small businesses. The small entrepreneur can use these channels to announce the launch of new products, promote discounts, teach consumers how to use the product through tutorials, showcase combinations and the application of items in daily life, and much more!
4. Invest in Google Ads
Some people think that investing in Google Ads is only valid for large companies. But the truth is that Google's advertising platform offers numerous advantages for small entrepreneurs who want to sell more in small businesses.
With an optimized ad campaign, it is possible to reach the ideal consumer without the need for large investments. Automatically, this makes the company improve its sales and increase its profits considerably.
By investing in Google Ads, even small businesses can achieve excellent results. This includes everything from acquiring new customers to increasing sales of a particular product or service. The tip is to create a campaign suitable for the audience you want to reach and always pay attention to metrics for constant optimization.
What is Google Ads?
If you want to understand better what Google Ads is and how it works, we recommend reading this article on our blog. In it, our specialists teach how to implement the best strategies to help small businesses increase sales. It is an important step for you who want to know how to sell more in small businesses!
For those who don't know, Google Ads allows you to manage ads both in Sponsored Links on the search page and in Display Network on millions of partner sites, as well as on YouTube itself. The step-by-step for advertising on Google Ads can be seen in this article on our site.
How Does Google Help Small Businesses Sell More?
Google Ads is ideal for selling more in small businesses. After all, with a low initial investment, it is possible to promote a particular product or service to thousands of people. All this directed to a specific audience, that is, with the possibility of defining who will see your ad.
This strategy, which constitutes one of the most important digital marketing tools, differs from others precisely because of this possibility. After all, with Google Ads, the entrepreneur can define their ideal consumer and direct their content to people with the same profile.
Digital Marketing Agency for Google Ads Management
Although it is a simple and intuitive platform, Google Ads has details that only experienced professionals can define. And, it is worth remembering, each adjustment can make all the difference when the goal is to keep the campaign on Google optimized and reach the largest number of potential customers to sell more in small businesses.
Therefore, the best choice to achieve good results in the Google Ads campaign and sell more in small businesses is to hire a digital marketing agency specialized in Google Ads management. Their professionals can create the best strategy, defining keywords that are truly relevant to your business.
Also read: Digital marketing for solar energy companies
Google Ads Management is at Kaizen
To ensure the best management of your ads on Google and sell more in small businesses, count on our specialized team. Get in touch and let's discover the best solutions for your company together!
About Kaizen:
Kaizen is a full-service digital agency focused on each client's goals. With over 20 years of experience in the digital market and a team specialized in creating online strategies to generate good results. Among our main services are: lead generation, inbound marketing, and performance for retail, industry, and services.
We are pioneers in the Brazilian market with our own lead generation and monitoring system, SEO, easy-access media management, and the implementation of the KAIZEN Method of continuous improvement. Combined with this philosophy in all areas of operation, our team applies Lean Canvas and Growth Hacking processes so that, based on data analysis, it is possible to create experiments and achieve the desired results.