A business owner searching for “paid traffic management how much does it cost” already understands that it’s not enough to just run an ad on Google and hope for the best. Professional management is needed. But prices range from R$ 800 to R$ 15,000 per month — and the difference is not just in the amount, but in what each range delivers in results.
Real prices for paid traffic management in 2026
- Basic — Fee: R$ 1,500-2,500/month | Media (minimum): R$ 2,000/month — Local businesses, freelancers
- Intermediate — Fee: R$ 2,500-5,000/month | Media (minimum): R$ 5,000/month — Clinics, service providers, small e-commerce
- Advanced — Fee: R$ 5,000-10,000/month | Media (minimum): R$ 15,000/month — Medium e-commerce, industry, franchises
- Enterprise — Fee: R$ 10,000-20,000+/month | Media (minimum): R$ 50,000+/month — Large e-commerce, banks, telecom
Golden rule: The management fee is usually 15-30% of the media investment. If you invest R$ 10,000 in ads, expect to pay R$ 1,500-3,000 in fees.
What is included in traffic management?
Basic (R$ 1,500-2,500):
- Creation and setup of 1-2 campaigns (Google Ads or Meta Ads)
- Bi-weekly optimization of bids, keywords, and audiences
- Monthly report in PDF
Intermediate (R$ 2,500-5,000):
- Creation and management of multiple campaigns (Google Ads + Meta Ads)
- Weekly optimization with A/B testing of creatives
- Remarketing setup (abandoned cart, website visitors)
- Bi-weekly report with ROAS and CPA analysis
- Creation of basic landing pages (1-2 pages)
Advanced (R$ 5,000-10,000):
- Omnichannel strategy (Google Ads, Meta Ads, LinkedIn, TikTok)
- Daily optimization with a dedicated team
- Optimized product feed (Google Shopping, Meta DPA)
- Real-time dashboard (Google Data Studio/Looker)
- Integration with CRM for lead tracking to sale
- Weekly strategic alignment meeting
Learn about Kaizen's traffic management →
When is traffic management worth it?
- Your monthly revenue is > R$ 30,000
- Your margin allows you to invest 5-15% of revenue in marketing
- You have tried advertising alone and lost money
- You want to scale predictably, not rely on referrals
- Your average ticket justifies a CPA of R$ 30-150
Request an investment projection for your business →
Kaizen Agency — Google Premier Partner. Paid traffic management with measurable ROAS. (51) 99508-2045