How much to charge for Social Media Management?
Setting the right price for social media management is one of the biggest challenges for agencies and digital marketing professionals. The value varies according to the scope of services, number of platforms, frequency of posts, and level of strategy involved.
Pricing Models
- Basic package (R$ 800 to R$ 1,500/month): 2 to 3 platforms, 10 to 15 posts/month, stories, simple monthly report.
- Intermediate package (R$ 1,500 to R$ 3,500/month): 3 to 4 platforms, 20 to 30 posts/month, content strategy, scheduling, analytical reports.
- Advanced package (R$ 3,500 to R$ 8,000+/month): 4+ platforms, daily posts, integrated strategy with paid traffic, audiovisual production, executive reports.
Factors Influencing Price
The social media market in 2026 is constantly evolving, and this directly affects the prices charged.
- Number of managed platforms
- Volume of content (posts, stories, reels, videos)
- Art production and video editing
- Customer service and monitoring mentions
- Reports and competitive analysis
- Integration with paid traffic campaigns
Average Ticket by Client Size
Small local businesses: R$ 800 to R$ 1,500/month. Medium businesses: R$ 2,000 to R$ 4,000/month. Large brands: R$ 5,000 to R$ 10,000+/month.
Conclusion
The secret is to deliver measurable value, not just volume of posts. Show real results (reach, engagement, leads) and your price will be seen as an investment, not a cost. Need help structuring your social media offer? Talk to Kaizen.