Artificial Intelligence (AI) has evolved from being just a productivity tool to directly influencing the way we communicate. A recent study from the Max Planck Institute reveals that ChatGPT, the famous language model from OpenAI, is already altering our vocabulary — and this could have profound implications for human communication.
ChatGPT's Language Is Spreading
Since the launch of ChatGPT in November 2022, words like "meticulous," "delve," "pivotal," "noteworthy," and "advent" have started appearing much more frequently in YouTube videos, podcasts, and online courses. According to the study, some of these expressions have seen an increase of up to 51% in usage over the last 18 months.
This analysis was based on two large datasets:
- 280,000 educational videos from YouTube;
- 770,000 podcast episodes in English.
The comparison between before and after the popularization of ChatGPT shows that AI not only learns from humans — it also begins to teach them.
Source: Gizmodo, CyberNews, The Verge.
Why Is This Happening?
ChatGPT and other language models are trained to respond clearly, formally, and structurally. When we use these tools to write and edit texts, we absorb this style — often without realizing it. As a result, we begin to adopt this pattern in our speech as well.
This phenomenon is called AI linguistic feedback: we teach the model to speak like us, and now it teaches us to speak like it.
What Are the Risks of This AI Influence on Language?
- Loss of authenticity Excessive use of generic and formal terms can make communication more robotic, cold, and less personal.
- Uniformity of discourse AI language tends toward neutrality, which can eliminate cultural, regional, or creative traits from human speech.
- Confusion between human and machine When content or speech "sounds like AI," it can generate distrust among the audience, harming the emotional connection with the message.
What Does This Mean for Content Creators and Brands?
If you are a content creator, writer, social media manager, or marketing manager, understanding this trend is essential to maintain authentic and effective communication. At Agência Kaizen, we believe that technology should amplify your voice — not replace it.
Tips to Maintain Originality in the Age of AI:
- Use AI as an assistant, but always review with your personal touch.
- Vary your vocabulary and seek real references from your audience.
- Invest in building a unique brand voice — something that even the best language model cannot replicate.
Conclusion: Are We Speaking Like Humans or Like Robots?
The Max Planck study is a warning: artificial intelligence is not just in our machines — it is in our words. The trend is clear: the more we use ChatGPT, the more it influences us. The challenge lies in balancing efficiency with authenticity, technology with humanity.