Social media is increasingly taking up space in people's daily lives and, consequently, standing out as a world of opportunities for advertising and acquiring customers.
However, what consumers seek on Facebook is different from what they look for on Twitter or LinkedIn. It is very important to observe this, as a good digital marketing strategy must encompass and understand the advantages and disadvantages of each network to plan effective campaigns.
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Using Social Media to Capture Leads
A Lead is a user who has interacted with a brand in some way online and provided information such as phone number, email, and location. With this data in hand, the brand can contact this user in the future and make a sale, for example.
Social media offers very practical ways for brands to attract Leads. They are also great platforms for lead generation because they facilitate this process with ad segmentation.
By applying a lead capture form on social media for a segmented audience, you can be sure you are gathering valuable contact information for your brand from people who are likely to consume your product.
LinkedIn, a Professional Networking Social Media
LinkedIn is a social network aimed at professionals and businesses that brings together 27 million Brazilians and over 467 million users worldwide. This means that 1 in 3 professionals has an account on the network, including numerous important leaders and influencers in the global market.
Accurate Targeting
LinkedIn's targeting by occupation is 7x more precise than Facebook's. This means that brands sponsoring content on the business social network can more accurately reach the professional profile they are looking for.
Combined with other targeting filters such as age and location, it is possible to precisely outline the target audience for a lead generation campaign on LinkedIn.
Why Capture Leads on LinkedIn
Recently, LinkedIn launched a Lead Generation Form tool called Lead Gen Forms, which stands out by capturing user information without requiring them to fill in the fields manually, saving time and increasing participation.
Another benefit of the new Lead Gen Form is that it works on mobile devices, which account for 70% of interactions with sponsored content on LinkedIn. It also shows a Thank You Page after the form is completed, a space that can be used to offer special discount coupons, for example, in addition to being a nice gesture for the customer who shared their data.
With this tool, data is “pulled” from the profile, meaning that with the implementation of the form, LinkedIn ensures greater quality and accuracy of the information it provides to advertisers. The social network also allows tracking results such as cost per Lead, form completion rate, and other valuable information to measure the success of the campaign.
Want to Start Seeking Leads on LinkedIn?
Kaizen can help you acquire new Leads through LinkedIn; just get in touch and request a quote! With our team's expertise and the full integration of LinkedIn's Lead Generation Form with the agency's CSS (a simple access system that allows clients to track new Leads in real-time), your brand can also gain contacts and see sales increase.