To choose the ideal ad format on Waze for your campaign, it's essential to keep in mind the final objective you want to achieve. When advertising on Waze, you can determine the type of interaction you want to have with the user, whether it's promoting your brand, attracting new customers through targeting, or leading them to visit your facilities, or even offering some type of bonus to encourage users to return to your establishment.
Awareness
The word awareness can be translated as consciousness. Basically, a campaign aimed at generating awareness about the brand seeks to make people aware of the brand or an offer. In the case of ads on the Waze app, due to the location aspect, you can create awareness about your establishment in that neighborhood, targeting people who live nearby.
Visits
A more direct and practical objective of advertising on Waze is to generate visits to your establishment. By using features like the pin ad, which shows the location of the establishment when it's within the driver's route or nearby, you can attract the audience to your business.
Engagement
The keyword in online advertising is engagement. Actions taken on apps and social networks generally have this common, albeit secondary, goal: to generate engagement. Advertising on Waze is, in addition to seeking visits and promoting your brand, an opportunity to engage the audience to access your website or participate in a promotion. With the options "Save offer" and "Get coupon," you can offer products, discounts, or services through the app and win new customers.
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