You can take advantage of four different ad formats to promote your business on the Waze app. Each has its own characteristics, and only after a thorough analysis of your objective can you determine which one is most suitable for your campaign.
Here are the ad formats on Waze:
Pin
A pin is a marker for your business on the map displayed to the user, like a digital billboard. The main advantage of this type of ad is that it is shown when the user is nearby or the business is on the driver's route. By clicking on the pin, in addition to more information about the business, the app offers the user options such as “Drive to location,” “Save location,” “Save offer,” “Get coupon,” and “Call now.”
Takeover
The Takeover is the most “traditional” ad format of the app, appearing on the driver's screen when they come to a complete stop. It is configured to appear to your target audience, whether they are nearby or not, based on the targeting you define. Just like the pin, by clicking on a Takeover ad, the user can select the options “Drive to location,” “Save location,” “Save offer,” “Get coupon,” and “Call now.”
Nearby Locations Arrow
The Arrows, known in Portuguese as Seta de locais próximos, is displayed to the user when they open the app, indicating businesses nearby where the driver is. When the user clicks on the ad, the pin for the business is indicated on the map along with more information about the location; with a second click, the driver starts the route to get there.
Promoted Search
Promoting your brand in search means it will appear prominently at the top when the user searches for a location nearby. With one click, more information about the location is shown; clicking again, the driver starts the route. Just like in other ad formats, the driver can choose from the actions: “Drive to location,” “Save location,” “Save offer,” “Get coupon,” and “Call now.”
Promote Your Business on Waze with Kaizen
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