Among the advantages of Waze ads is the powerful segmentation that ensures content is presented only to those who are interested. The target audience for ads can be segmented based on driver information, route, and location.
Who is Driving
When advertising on Waze, your company needs to reach the person who has their hands on the wheel. Knowing whether the driver lives in the area or is just visiting, what language they speak, and the operating system of their smartphone are valuable data that Waze uses to segment ads within the app.
Where They Are Going
Other information that can help ensure the Ad reaches the right people includes the places they visit. The app can determine the type of location and even fix points for home and work, based on the route the user takes daily, to deliver better results to advertisers.
What is Happening
Mutable data such as weather, traffic, travel duration, and time of day can also be taken into account when executing segmentation on Waze.
Reports
Those who advertise on Waze can view campaign numbers in precise and comprehensive reports. In these reports, it is possible to check:
Number of users reached, saved locations, website accesses
Unique frequency and reach
Evaluations based on market comparisons by category
Distribution of impressions by distance
Average distance traveled from ads
Return visits from the driver
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