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Artigos sobre Email Marketing
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Email marketing is the channel that most people declare dead, yet the most serious companies continue to use. The reason is simple: while social media fluctuates, algorithms change, and paid media costs rise, email remains the only digital channel where the company speaks directly to its base, without intermediaries and without auctions. In
Sending emails and not getting opens or responses is a common problem for companies using digital marketing or prospecting. Often, the issue is not the content of the message, but rather technical and behavioral factors that lead providers to classify the sending as spam. Services like Gmail, Outlook, and Yahoo use automated systems that
Email marketing deliverability is one of the most critical pillars for the success of any digital communication strategy. No matter how well-written the email is, or how segmented your list is: if the message doesn't reach the inbox, it simply doesn't exist for the recipient. With the forecast
Knowing how to avoid spam is essential for any successful email marketing strategy. However, sending messages that actually reach your customers' inboxes is a constant challenge, and failures can harm your brand's reputation and campaign performance. In 2025, email marketing continues