If there was a way to sum it up marketing in a single word, this keyword would be segmentation, through segmentation we define rules to achieve a specific target audience that we want to impact. But how do we perform this type of targeting within Google Adwords and other advertising platforms? Sponsored Links?
Search Interest Segmentation
Considering what we've already discussed about keyword match types and campaigns, Sponsored linksKeywords themselves offer a powerful tool for targeting users. Every search is an expression of interest in a specific topic. Knowing this, there's still more to say than the obvious: search engine analysis tools. Google Ads will help you analyze which keywords generate the right types of responses. The time of day you receive business contacts can be cross-referenced with your sponsored link campaign reports, allowing you to build comprehensive keyword and target audience profiles.
Regional Segmentation
In addition to keyword targeting, through sponsored link advertising platforms we can segment media by the user's location region. This location is obtained in two ways: the first is through the user's IP address, thus not depending on the user's behavior; the second is through search intent, in which the user types the city or state accompanied by the keyword of interest.
Device Targeting
The Google Adwords platform also offers the ability to segment campaigns based on user device types. This will also help deliver more relevant content to users through microsites and mobile sites.
