Media tracking through phone calls
Why should you control your media investment?
The concern of companies in control your investments Advertising is not new, we know how important it is in a competitive market to know how much return we get for each real of investment we make.
We also know that Digital Media is much easier to measure considering the amount of information users provide during an online interaction. The interaction process provides a series of information and analysis and data capture tools that we commonly call WebAnalytics (Web Data Analysis), providing your business with detailed information, ensuring an overview of the performance of all media investments, a platform that surpasses conventional media investments.
The problem of measuring mainstream media
The biggest challenge in measuring conventional media is that they don't offer the automatic and instantaneous interaction that the internet does. Generally, calls to action in conventional advertising, such as billboards, have a small and limited response rate compared to the impulses and interactions possible in digital media.
The biggest online boost from offline actions continues to be seen through social media mentions and Google search boosts, but they still represent much less than phone boosts, for example, in a local establishment advertising strategy.
When users are impacted by local media, they most often have two basic impulses:
Telephone call
Google search for the establishment's location and phone number
Therefore, not knowing how to control which of these impulses came from the right campaigns represents a huge loss in controlling the investments your company makes.
How to measure the immeasurable offline world
Converting external input into digital data is a great way to achieve positive results for your business. Through a technique involving VoIP technology and web analytics, it's possible to utilize data from phone interactions within a system. inbound marketing, this way you can provide customers with information on how many leads came from not only your online actions, but also your offline actions.
This way, it is possible to make the data available in a single panel that demonstrates the total return on investment made across all of the client's media, providing them with peace of mind and satisfaction, by having full control of the money that was invested.
