No one doubts the impact and influence of social media on the lives of its thousands of users, who are multiplying every day, and the driving force behind this boom in online interactivity has a name: FacebookMark Zuckerberg's creation has not only grown as a social network, but has also become a successful business platform that, thanks to constant updates and the incorporation of other social networks, has achieved a reach that will be difficult to surpass by its competitors, much less by traditional advertising formats.
Everything you need to make your business stand out in one place
Stop and think: who among your friends doesn't have an account? FacebookI bet you had to think for a long time to give that answer and if you did find someone, it was a rare exception.
With this in mind, it is easy to understand why the Facebook It's the right place to reach your target audience, whoever it may be, and the social network makes this work easier with refined targeting tools and specific ad types for each objective.
Sponsored Posts
As Facebook posts has a limited reach, reaching only a percentage of a fan page's fan base. But for those who want to give more visibility to their posts, Facebook offers the option to sponsor the post.
Promoted posts appear in the news feed of page followers, marked as “sponsored post,” and can also be seen by those users’ friends, multiplying their reach.
Because they are paid, sponsored posts, even if pinned to the page, become advertisements, and the number of people impacted will depend on the period and investment amount chosen by the advertiser.
Facebook Ads
O Facebook Ads is the platform for Facebook advertising and offers several options such as: lead generation with the Facebook Lead Ads, brand recognition, location, page engagement, among many others.
Ads consist of a headline, an attractive image, and a creative, impactful call to action that encourages users to take a specific action.
These ads may appear on the right side of the page, in the feed itself, in apps and services. Facebook, such as Instagram, and also in the Audience Network publisher group.
Unlike sponsored posts, in ads Facebook Ads You can impact people without any connection to your fan page or fan base, segmenting the audience to be impacted in a refined way.
Another new feature that further expands this reach and makes the ads Facebook Ads much more effective is the possibility of installing the pixel of Facebook on the advertiser's website, which allows the Facebook track people who have recently visited pages on the advertiser's website and display related ads to them across its network.
Advantages of Facebook Advertising for Businesses
Find the right people
Choose your audience based on contact information, online behavior, and demographics.
Attract who you are looking for
Engaging and interactive ad formats for you to impact your audience in the right way
Keep an eye on the results
Comprehensive, visual reports so you know exactly how much you spent and how your ads impacted your business.
Facebook Ad Formats
Static Image
Use creative images to attract your audience
Institutional
Tell your story with institutional videos, about your products or relevant topics
Carousel
Show up to ten images or videos in a row in a single ad
Canvas
Create a complete ad experience, telling compelling stories on mobile devices, with fast loading and full interactivity
Watch & Listen
Create ads with lightweight animated videos and convey your message creatively
Collection
Showcase up to 50 products on mobile devices and allow your users to search for your products without leaving the site. Facebook
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