With 700 million users worldwide and 45 million in Brazil alone, o Instagram has given Mark Zuckerberg plenty to celebrate, and not just him. With its popular changes, the app has gained over 100 million users in the last four months alone, surpassing its main competitors and becoming a powerful tool for those looking to capitalize on the app's success.
Why use Instagram
O Instagram is a platform that never stops, and this is essential for anyone who wants to promote anything, because news has the power to spark curiosity. Just like Facebook, Instagram is always releasing new features, and the latest ones are largely responsible for the app's growth in recent months. In addition to the success of Stories, Instagram also changed its video upload option, available since 2013. big advantage is that now the youtube which were previously limited to just 15 seconds, can now reach up to a minute, which, let's face it, is incredible for all users, but can be even more so for your brand's social media strategy.
Videos + Instagram: a successful mix
You may have noticed by now that the videos are on the rise in digital marketing, and they have everything to do with the creativity and interactivity of Instagram, mainly because it is a social network entirely based on visual resources and the dynamism they can provide.
The public enters the Instagram precisely to consume visual content, and when a brand delivers more than that, it automatically stands out. When the content is well-formulated and part of a well-planned strategy, the chances of this happening double. A good example of this is the use of videos.
To give you an idea, today on average 40% of most popular videos on Instagram belong to business profiles.
Of course, all these companies invest because the public response couldn't be better. As soon as the feature was launched, back in 2013, with the 15-second videos still on the market, the number of youtube posted on the platform exceeded the 5 million in just 24 hours.
Out of Instagram the performance figures of youtube online also impress: according to a Hubspot surveyThe digital marketing strategy that involve videos, increase the customer's purchase intention by up to 97% and brand association by 139%.
Now combine all the potential of Instagram and internet videos and imagine what they can do together for your business.
More engagement for your posts
For businesses looking for engagement, Instagram is the right social network. To get started, 50% of users follow brands on Instagram, a number that represents the best mark among social networks and in Brazil it is equivalent to almost 15 million people.
Another more than positive point is that Instagram engagement is 84 times bigger than Twitter and, believe it or not, 10 times bigger than Facebook.
One reason is that more traditional social networks are beginning to decline in organic reach due to saturation in the number of users and advertisers. Another key point is that because Instagram is a platform that stimulates the imagination, communication can be conducted in a much less rigid and more engaging way, allowing you to create campaigns with current themes and attract an audience for your brand based on triggers created by the audience itself.
One of the most common ways to do this is through hashtags, which are a great way to increase the reach of your posts.
Want to learn more about videos on Instagram?
Kaizen is an agency specialized in creating business strategies digital marketing industry complete, for your business to achieve the best results with youtube on Instagram and all online platforms.
Learn more:
5 reasons to use online videos to build your brand
How Internet Videos Can Help Your Business
3 reasons to use animated videos in your marketing strategy
Facebook Videos: Boost Your Facebook Page with Internet Videos
