While text-based content once dominated the internet, with the emergence of more interactive formats, this type of production has lost its dominance to videos, making them one of the most successful marketing strategies today.
Of course, this shift began with the emergence of video platforms like YouTube and Vimeo, but it was in 2015, when our friend Facebook launched its own video functionality, that videos truly began to show their full potential in generating results for businesses across a variety of sectors.
Why invest in internet videos on Facebook?
A survey recently conducted by Cisco Forecast, showed that this year 69% of Internet traffic will be carried out in videos, and the forecast is that this number will reach 80% by 2019.
For Facebook the numbers are also quite positive: dand according to a 2015 study carried out by Facebook itself, users around the world posted 75% more videos in the period than in the previous twelve months, with 50% of active profiles watching at least one video per day on the social network.
We also pack any experts point out that with the popularization of the internet, the ability to pay attention to something has decreased from 12 to 8 seconds, causing long texts to lose their prominence to videos, which can convey the same message in a much faster and more attractive way.
Videos have greater organic reach
As we already know, or Facebook It is an intelligent and optimized platform that constantly changes its algorithms, thinking about the experience of its users and always seeking, of course, to be more present in people's lives.
Because video is considered a more complete and universal form of communication, internet videos Not only did they become popular as a form of production, but Facebook itself began to prioritize native videos, increasing their performance, with the aim of encouraging users to upload within the platform itself, instead of sharing external links.
Therefore, video posts not only have greater organic reach, but also increase audience involvement and engagement through their interactivity.
Advantages of videos for your marketing strategy
One of the biggest advantages of internet videos is that they can be used to achieve different objectives, such as promoting your brand with institutional videos, promoting a product, launching a new product, among others.
Another advantage is that, unlike TV ads, with the right tools, online videos can be produced at a low cost and very simply. They're not limited to Facebook alone, and can be reused in campaigns on other platforms, such as blogs, websites, LinkedIn, and Twitter, generating buzz for your brand across multiple channels through the same content.
How to produce videos for Facebook
If you are convinced that through videos to your Facebook page It's going to be a hit, you're absolutely right! To produce the right content for your audience and help your brand take off, talk to one of our experts and learn how we can help you achieve your goal through the ideal marketing strategy for your business.
Learn more:
Instagram Videos: Why Your Business Needs One
How internet videos can help your business
5 reasons to use online videos to build your brand
