How to Price Sponsored Links?
PPC (Pay Per Click) consists of formatting marketing campaigns aimed at the web world better known as Sponsored Links.
How many times have you searched or tried to find information about a topic on a search engine? Appearing for keywords relevant to your service or product is crucial for achieving good search results and providing an easy way to offer products or services to potential customers.
This campaign is tailored to each company's needs, perfectly adapting to the various needs of each business.
The investment for this work varies according to each campaign or according to the need to obtain the required result in accordance with the commercial policy of each organization.
Our Sponsored links Ads are displayed according to searches performed, they generally appear above/or to the right of the organic results of search engines.
With a well-designed campaign, your company can appear at the top and stand out in the results, increasing the possibility of receiving high-quality traffic.
The Google Adwords system works in three different ways to price Sponsored Links, which are:
CPC – Cost Per Click, this method is used by defining a maximum investment per click in the campaign, for example, if we define a campaign of R$100,00 and a click of R$0,50, we will have a result of 200 accesses.
CPM – Cost per Thousand is the estimated value per 1.000 impressions, that is, for every 1.000 times the campaign appears on Google, regardless of the number of clicks, we will pay an amount defined as the correct investment according to what we believe is necessary to obtain results.
CPA – Cost per Acquisition: How much do you want to spend to acquire a customer? $1,00? $10,00? $100,00? We create the campaign based on performance. With this system, we can measure how many quotes a company received from a campaign and thus determine the amount paid to acquire a potential customer.
