There has been a lot of talk about YMYL sites. Do you know what they are and why Google is paying specific attention to them?
Google is firmly committed to generating relevant content for users, and nothing is more relevant than topics that are fundamental to people's lives, such as their money, social, health, and legal issues.
YMYL sites are sites that deal with your life or your money, but are not restricted to these subjects, sites that are relevant to the daily lives of all internet users and have fundamental social importance fall into this category.
They are basically divided into the following categories:
Sites that enable financial transactions
This category includes bank websites as well as online store websites, and in this context e-commerce begins to demand even more attention, building stores with a sales flow that generates a good experience for the user to be seen more carefully by Google
Financial Information Sites and Investment Indices
These sites that provide information about investment funds and currency quotes are fundamental in users' lives, however, in Brazil they are a classic case of low-quality sites. Over time, we will observe a major change regarding these sites.
Websites with medical information and health tips
These sites have made millions of reais in Brazil with information of all kinds and most of the time have low quality information or content references (Facts in reliable links that support the information which is another requirement of content on Google)
Websites with information about laws and legal tips
These sites serve as support for legal information and the reliability of this information is vital for most users, therefore reliability requirements will be increasingly demanded by Google.
Other sites of social interest
Sites about driving safety, adoption of creative ideas, and other social interests are very important to users, so they will have higher demands regarding content quality.
It's crucial to consider best practices for content creation in your SEO strategy, as content marketing for sites like these should be based on valid information rather than just assumptions.
Google has made it available within its Search Quality Evaluator Guidelines a specific topic on this topic. Evaluators are led to evaluate the content based on certain parameters, such as "Is this article about the cure for cancer really an oncologist-researcher?" or "This tip on separation comes from a family law attorney."
Google further states categorically in this document:
“We have high standards for YMYL websites because low-quality websites can negatively impact people's happiness, health, and financial stability.”
This in itself makes the topic an excellent scope for discussion regarding SEO, as low-quality sites will be viewed more closely by Google
