One of the most important aspects, whether for achieving good results in Google's organic search or even improving your website's conversion rate, is paying close attention to performance. Page load time determines not only an e-commerce site's conversion rate but also a significant part of the ad's qualification criteria in a Sponsored Links strategy, for example.
Optimizing your website's performance is essential, but how do you do it? How can you optimize performance and consequently achieve better results?
A optimization of your website will go through two fundamental steps:
Website Infrastructure Analysis and Optimization
Server performance will always be a critical factor when optimizing a lead generation website or eCommerce site, but how do you determine the best structure for your site? The first step is to understand who your website's visitors are, or, at the planning stage, when it comes to a new website or campaign, who you want to reach with your optimization strategy. For example, if your website's target audience is broadly "users in Brazil,"
Let's say that having a server in the United States is not a good decision at first (of course we must consider here the lack of good data centers in Brazil), for a logical reason based on Moore's Law we know that the distance in a network will always affect the website's loading time.
Another fundamental aspect that has been well addressed by the paradigm shift to the concept of Cloud Servers is the sizing of the resources needed to support your website's traffic and thus always adapt the hosting server in terms of processor and memory to the demands of your users.
A good starting point for you to begin optimize your website would be to analyze the data from Google Analytics, within the “Behavior” dimension, Site Speed we have a series of reports that help us analyze the page loading time and the server response time to be able to identify within the reality of our users what most affects their experience.
Website Source Code Analysis and Optimization
When it comes to source code optimization, there's a list of tools that can help you! Some tools are available online, such as Google Page Speed, and others like the YSlow can be installed as browser plugins, all of them will have the following main objectives:
- Compress Textual Code and reduce the loading time of page source code files;
- Compress images without loss of quality, also reducing the loading time of binary files;
- Improves the performance of client-side scripts, allowing your website to load faster and run on any computer, regardless of the number of services running on the user's computer.
