In the process of website optimization It is essential that we understand how effectively and with what intention the user carries out a search and thus plan the content we offer to them.
We can classify research types basically into 3 types:
Navigational Search
The User uses the search engine as a bridge to access a website or company that he already knows, for example, when I type “TAM Site”, “Tam airline”, I use the search engine to access a company that I already know.
Informative Research
90% of Google searches are for obtaining information, clarifying doubts, almost always it is a search to clarify a doubt that I have about a subject.
Transactional Research
These are searches that demonstrate a clear intention to purchase, whether for e-commerce products or complex sales. These are the searches that have the greatest economic value and that most appreciate a direct conversion response.
Understanding search intent will help you plan and deliver optimized content for your user.
One of the fundamental aspects for analyzing search intent is the number of words he types in a search, the width of the search helps us to have a broad view of how the user searches and thus how to offer valuable content to him.
| Words | Percentage of Searches |
| 1 | 25.8% |
| 2 | 22.8% |
| 3 | 18.7% |
| 4 | 13.2% |
| 5+ | 19.5% |
Based on this research above With Score We can conclude that more than 80% of searches carried out have a maximum of 4 search terms, this is a strong indicator for those looking to identify specific expressions in an optimization campaign.
A recent study by SCAN ALERT addresses an outdated aspect, but one that for many remains relevant to user search behavior: immediacy. Thepurchase response is often not immediately a consequence of the first user search session and only 30% of purchases are completed within 24 hours of starting the search.
30% of purchases are completed within 24 hours of starting the search
Searches involve much more than a direct response, this is a fact and not an assumption, since on average until the user makes a decision, the search time for a product in a session is 55 minutes and, even so, a decision of intention and not of actual purchase.
Still within this line of reasoning, Google wants to analyze the user's entire search sequence, as evidenced in an interview with Jack Menzel, Google's Chief Product Officer. Today, if you search for a location several times and then immediately search for hotels, some organic results will be based on the location you entered previously, as Google wants to always offer not only the best result in a single search, but throughout the user's entire search.
When planning to optimize our website, we must keep in mind that it is necessary to work with this context in mind: users never perform isolated searches; they perform complex searches to meet their needs.
Thinking about how to optimize a website means being clear that search is the user's main access point to content, and the more your website is optimized for this behavior, the better its use will be.
Learn more:
The indispensable power of SEO
Advantages and benefits of SEO consulting
SEO: Organic Ranking that Generates Real Growth
SEO (Search Engine Optimization) is the set of technical, content, and authority strategies that organically positions your website in the top Google search results—without paying per click. A solid presence in search results means continuous customer generation, predictable revenue, and reduced customer acquisition costs over time.
Why invest in SEO with Kaizen Agency?
- Lasting positioning: results that grow month after month with no cost per click.
- Complete technical audit: speed, Core Web Vitals, URL structure, and indexability.
- Keyword research and mapping with genuine purchase intent.
- Data-driven content creation and optimization and EEAT
- Strategic link building with authority websites in your niche.
- Monthly reports with traffic, ranking, and conversion metrics.
Companies that consistently invest in SEO build digital assets that work 24/7. Unlike paid ads—which stop generating visits when the budget runs out—well-executed SEO continues to generate qualified traffic months and years after optimization. Kaizen Agency combines in-depth technical analysis, data-driven content production, and authority building to ensure your website appears exactly when your ideal customer is searching for what you sell.
FAQ
How long does it take for SEO to generate results?
On average, the first visible results appear between 3 and 6 months. Pages in low-competition niches can rank in weeks. Growth is progressive: the more consistent the investment, the faster the organic traffic curve.
Is SEO better than Google Ads for my business?
It depends on the objective. Google Ads generates immediate results but requires continuous investment. SEO has a higher initial cost but generates sustainable traffic at a decreasing cost. The ideal strategy combines both channels: Ads for immediate results and SEO for long-term building.
What is technical SEO and why does it matter?
Technical SEO includes loading speed, URL structure, proper use of HTTPS, schema markup, XML sitemap, robots.txt, and Core Web Vitals. A technically well-built website is easier for Google to crawl, index, and rank for.
How does Google decide who appears at the top?
Google analyzes more than 200 factors: content relevance to search, domain authority, user experience (speed, mobile), EEAT (Experience, Expertise, Authority, Trustworthiness), and user behavior signals such as time on page and CTR.
Do I need to hire an agency or can I do SEO myself?
It's possible to do SEO in-house, but competitive results require advanced tools (Semrush, Ahrefs, Screaming Frog), expertise in data analysis, and a dedicated team. A specialized agency accelerates results and avoids mistakes that can harm the website.
Discover how SEO can transform your acquisition channel. Our team will provide a free analysis of your website.
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