Everyone knows that being in a secure environment conveys more trust to the user, so it is more than logical that Google would sooner or later transform this into one of the metrics that define or influence its ranking.
Fasten your seatbelts and open your wallets, friends, because obtaining an https security certificate and having all your content optimized with the restrictions and needs that arise from this became mandatory as of August 2014. This is what it recommends the article written on the Google Webmasters Central Blog.
In an attempt to make the internet increasingly safer for users, Google goes a step further than simply placing all of its services in a secure environment (kindly hiding user data from itself and preventing the knowledge of web analysis tools that only serve to help produce better websites (of course, it continues to do something very unknown with this data, such as sharing it with the American government, but that's another story).
Leaving aside the political and controversial issue, so to speak, what Google seeks is to favor sites that offer, like it does, all their content in a secure environment and thus ensuring that the user has traffic free from fake sites that use phishing techniques or manipulation of user data.
Would this really be the ideal world, where we all traveled in a 100% safe environment? I fear for the freedom of access to information, but how seo consultant e website optimization specialist I feel compelled to make use of this privileged information. What do you think about this?
