SEO: Against Facts there are no Arguments
This old jargon has never been more popular when it comes to Google Search ranking criteria. Understand why backlinks will soon no longer be the primary criterion for determining rankings in Google's organic search.
The internet is polluted with useless information, you just need to type the name of a famous person and you will see the amount of fake news that is promoted about it, and it is difficult today to find the name of a celebrity that does not have the suggestion “died” after having their name typed.
Google has always based its relevance criteria on the number of links a site received from other sites, like a trust network, where friends recommend friends and attest to their knowledge on a certain subject, but over time, with the evolution of the algorithm, it began to analyze not only the quality of these links how to take care of the quality of the content that these sites offered, not only ensuring good quality content that involves criteria such as uniqueness and depth, but also addressing the experience that the user had with this page.
In this sense the research conducted by the Google team, presents the recent future of the world's largest search engine, pushing search results that report contradictory information to lower positions than those that are considered to be a settled point in various sources on the internet.
The major change involves assigning reputation to websites based on information concentrated and considered valid on the most reliable websites on the internet, increasing the visibility of websites that offer more reliable content and decreasing those that report false content.
During the optimization process, we had already noticed that whenever mentions of reliable sources were cited and hyperlinked to reliable sources, the articles obtained a better positioning for the topics covered. With this predicted change, it becomes even more important to focus efforts on the quality of the content and not on the quantity of backlinks to your website.
