See what SEO is and how it's done
Search Engine Optimization or in Portuguese “Search Engine Optimization” is what we affectionately call SEO, and basically consists of increasing the relevance of websites for search engines like Bing e Google. Optimizations are made based on numerous basic and advanced techniques with the aim of making all pages in accordance with the search engine recommendations.
SEO In-house or Out-Source?
It is a common dilemma among companies whether to hire a specialized agency or qualify the internal IT team to do SEO on the website itself. To settle the doubt once and for all, I've raised some important points from both sides.
when we think about In-house SEO we are talking about separating a team within the company just to qualify and apply the SEO on your own. At first, it may seem like a good solution, as there will be no need to hire an agency, but now comes the other side of the coin: what we call “out source".
O google algorithm changes between 500 and 600 times a year, according to this article from Search Engine Land. Staying up to date with so many changes requires hard, ongoing work, and without hiring an agency, you'll need to hire at least two SEM consultants (and I haven't even mentioned the programmers yet). The monthly cost of these professionals will be much higher than the cost of the digital agency you hire. So, hiring an agency is definitely the best option!
Tutorial for SEO
We have several articles on tips and how to make the best optimizations for your websites, check out some of them below:
- Semantic Web and SEO
- Optimized URLs generate more visits to your website
- SEO: understand how Google works
- Optimize Your Website Performance
- Website Optimization
- Link Building, learn more about Quality Link Building
- Https is a Fundamental Ranking Factor to Optimize Your Website
- Google PageRank, the Land of the Blind and Consultants SEO One-Eyed
- Google and Mobility: Learn How to Optimize Your Website for Mobile Devices
- 4 Tips to Get Your Page Indexed Quickly
White Hat and Black Hat
You need to be careful with miraculous promises of increasing your organic position and/or traffic quickly, easily, and magically. The work of SEO It's done meticulously, step by step manually, requiring a lot of study and patience when implementing. We can't expect significant results before six months, because when it comes to gaining Google's trust, it takes time!
Imagine you've met someone new and you're going to arrange a date. You're not going to propose on the first date, are you? First, we need to establish mutual trust. And the same goes for Google and your website. It's not in the first or second month that we'll earn their trust!
White Hat involves following search engine recommendations regarding content relevance and several other factors, with users in mind. Black Hat, on the other hand, involves all actions that violate the rules, such as keyword stuffing, text with the same background color, duplicate content, cloaking, and many others. When identified by Google, these actions lead to website penalties. The search engine considers the user, content relevance, and several other factors, with users in mind. Black Hat, on the other hand, involves all actions that violate the rules, such as keyword stuffing, text with the same background color, duplicate content, cloaking, and many others. This ultimately penalizes websites.
URL Mappings
In this video, we show how important Mapping is. URLs for SEO
Advanced SEO Techniques
There are countless techniques that aren't common in traditional website optimization, as each case is unique. Some techniques I often use for my clients' websites include: analyzing the website's log, in-depth backlink analysis, link building, loading speed, and social media strategies.
As SEO techniques go far beyond On-page optimizations and Off-page, it is necessary to have a macro understanding of each business and its personas, how to best approach them by balancing content quality and search engine optimization.
Keep the Code Clean
One of the biggest ranking factors for Google is page load speed. You can track this data through Page Speed Insights, where we can also analyze everything that makes the page load slowly.
To give you an idea of the importance of this monitoring, the chances of conversion decrease by 26% with each second of load time. Currently, optimizations for desktop and mobile are separate, as each has its own peculiarities.
SSL Certificate (HTTPS) for SEO
With each passing day, it becomes more relevant and necessary to have an SSL certificate for our websites, as this guarantees much greater security for users with more layers of information encryption. Google itself has a step-by-step guide to Configure your SSL.
