Understanding that a website changes daily is essential for SEO. We make changes to our websites every day, and this influences how Google views our content.
Directing your website to a page that no longer exists can cause great frustration for users, not to mention that it can cause us to lose important positions in search results, as well as losing qualified traffic.
Are we taking proper care of what to do after making these changes? Check out this other SEO tip.
Map Removed Urls
Whenever possible, redirect old pages to new pages that offer the same content or replacement content.
Removed Pages
When removing a page from your site, consider redirecting it to a product category page or manually removing it from the Google index through Google Search Console.
