O Google Penguin ou Google Penguin was the codename given to an update made to Google's algorithm, initially announced on April 24, 2012, which generated the biggest penalty against the practice of webspam or spam in search engines.
Basically what Google tries to do is severely punish all violations committed against its set of guidelines, a set of practices commonly known as Black Hat Practices, which are responsible for a significant decline in the credibility of search engines. Some examples of black hat practices are:
keyword stuffing, cloaking, and participation in directional niche link marketing schemes and high page rank as well as schemes of generation of duplicate content.
The Publication of Penguin Version 2.0 or Penguin 2.0
Version 2.0 of Panda Penguin was implemented on May 22, 2013 and the expectation, according to Matt Cuts, is that it will affect 2.3% of searches carried out in English, although this percentage could be much higher in languages that have a greater practice of web spam, as is the case in Brazil.
It is essential to note that this in practice makes it necessary for a qualified company to develop its strategy Website Optimization much more important. Findability is the foundation of a competitive website. This doesn't depend on the market you operate in. Google is integrated into your website's user experience, as most visits originate from search engines. Offering findability and differentiated positioning will significantly increase your company's online presence.
