What is Google Penguin and what does it have to do with me?
The latest update to Google Penguin, one of Google's main algorithms, has just been released. as announced by Google. CWith this update, Google confirms its latest specific update, and from now on it will be part of the main core of Google's algorithm and will no longer have any updates announced.
Do you know what this is about? Google Penguin? Check out our video below where we talk a little about the purpose of this algorithm and especially about this latest update.
Link Building Impact of the Google Penguin Update
One of the main objectives of this change is to control ranking improvement techniques through artificial links, link exchanges, or link farms. In other words, with this update, we will have a veritable witch hunt for fake links.
Reinforce the need for not only relevant content but also useful content for users
By seeking to analyze spam signals in more detail instead of just punishing an entire site, Google opens up space for previously punished sites to reestablish positioning by correcting problems and also requires more than ever quality reference content (not just content on the site). Google will be more concerned with the type of text that is hyperlinking content to your site.
What we specifically expect with this latest update according to Google:
Real-time update of link analysis
The algorithm obtains real-time information about links and spam signals without the need for us to wait for a long time to re-evaluate the content we create. The main fact about this update is that Google is giving greater focus to the content of the origin of the links than to the website itself that generates these links. This is a major paradigm shift, as Google opens up the possibility for websites to recover their reputation by improving their content and thus benefiting the internet ecosystem.
