If you already work in digital marketing, want to become a master in the field, or your clients are directing investments towards new media campaign formats online, #stopnow and don't waste any more time. You need to know what a Google Partner and be part of this program.
But, after all, what is it and how does it work?
Basically, it's you or your agency becoming a partner with the giant, Google! In other words, Google Partners is a marketing program aimed at publicity agencies or for professionals in the field who manage Google Ads accounts – or old Google AdWords, Google's advertising platform; from customers.
The program is comprehensive, and any digital marketing agency or professional can access it. And as professionals join, they begin offering consulting services or campaigns. online No. Google Ads to its customers. However, certification is only granted to those who participate in the partner program.
Thus, in addition to knowledge of the search engine processes, certified professionals gain mastery of the tool and credibility in the market by becoming #googlepartner (Google partner).
However, joining the program is a way to be part of a pattern of highly qualified advertising campaigns that value the user experience, promoting content from companies with the highest authority in digital marketing industry and, most importantly, with the Google Partners seal (Wow!). Furthermore, when selling authority, offering a partner as big as Google as a reference makes all the difference.
Therefore, by joining the program, members must maintain regular updates on Google Academy, as the search engine itself is constantly evolving in search of the best digital strategies to meet its demands. However, as a partner company, not all employees need to be registered and up-to-date; however, at least one of them must be available to the program for updates and new knowledge. This will ensure that innovations in the services provided are automatically passed on to their clients, as the program is a systematic process of digital marketing actions, and the benefits are exclusively for them.
Everyone wins
One of the main advantages is that everyone involved in the process (whether a marketer, company, or search engine) evolves together with a common goal: to develop high-performance ads that satisfy customers. It's also important to know that Google Partners also acts as a type of marketplace, that is, a virtual shopping center, stimulating the relationship between companies and customers.
By joining the Google Partner program, companies can specialize in specific products, becoming experts in them. This allows the company to differentiate itself in the digital market, attracting future customers interested in a specific product or service. Additionally, events and training are also available to partners, adding greater value to the partnership.
Benefits for your customers
Absolutely, when hiring a Google partner agency, clients need to understand the real benefits of their investment. Therefore, it's important to clarify doubts by providing real reports on the performance of the agreed-upon ads.
When considering advantages, technical quality and performance are undeniable. Therefore, the better the performance of the ads, the greater the return ($) on the company's investment.
Another benefit for the client is ongoing social media support from trained and certified professionals to make their ads more visible and effective.
#KaizenTip: Furthermore, companies that join the program still have the privilege of being able to offer to their best customers, or to prospects, Google Ads promotional offers.
#GooglePartnersSeal
The Google Partner Badge is free and accessible to all professionals or agencies interested in becoming certified according to Google Academy guidelines. To gain access, a collaborator must complete the certification and then begin developing advertising programs using the Google standard.
Companies that acquire the #Seal ensure that their employee(s) possess Google Ads skills through assessments, ongoing updates, and certifications.
It also indicates that your business meets the Google Ads requirements.
#GooglePremierSeal
Another form of partnership with Google is the Premier Seal, where two or more collaborators are certified by the search engine. This means more professionals will be constantly updated, bringing all the knowledge they need to client accounts.
Maintaining the #GooglePartner Badge
Although free and accessible, earning the #Seal isn't for everyone. In addition to effort and dedication to the program, you need to maintain your achievement through the performance of your ads.
This means it's not enough to simply become certified and become a Google Partner. As a kind of constant test, keeping your badge secure also requires a great deal of talent when it comes to executing client campaigns.
However, as the saying goes, "not everything is rosy" in the digital world. Therefore, as a prerequisite to be eligible for acquisition, companies/marketing professionals must have spent US$10.000,00 in the last 90 days. In other words, to account for this cost, companies need high performance to maintain this level of investment and #goodclients ($) to ensure minimum costs.
But believe me, it's worth it! We're a Google Premier Partner.!
#KaizenGooglePartnerPremier #GooglePartner #DigitalMarketing #ContentMarketing
Source: Google Support
