111 million Brazilians are active on Facebook every month, and you still haven't invested in the platform to advertise your product? What are you waiting for to reach your potential customers anywhere, anytime?
Facebook offers several ad options so you can leverage the best aspects of your product and offer it in the most attractive way possible. The social network uses demographic, contact, and browsing data to target ads, connecting your product to those interested in it. This means your chances of converting a user into a customer increase.
Increase your sales by reaching the right audience
With Facebook ads, you reach the right customer on the device that's most important to them. The different ad formats work on computers, smartphones, and tablets, and at any connection speed. You can also choose the best option based on your campaign objective, which could be capturing leads or increasing engagement on your company's page.
If your goal is to increase sales through lead capture, Facebook Lead Ads simplify the form-filling process, as they're designed to require minimal user input. They work like this: when clicking on your ad, the user will see a pre-filled form with the information they've shared with the social network, such as email address and phone number. This information will be passed on so you can contact them again and make the sale.
Ads designed to win over your customers
If your goal is simply to generate more engagement on your company's page, you can promote your page and boost specific posts. By promoting your page, your ads will always appear on the sidebar and encourage users to like the page, while boosted posts will appear in users' news feeds.
In this second scenario, there are even more options for showcasing your product. You can boost posts with photos, videos, carousel formats (multiple photos in sequence that lead to a link), multimedia presentations, and canvases (mobile devices only).
Ads for any budget
One of the most significant advantages of advertising on Facebook is that the budget is adjustable to whatever you're willing to spend. There's no minimum or maximum amount you can invest in ads.
Take advantage of all the features of the Facebook for Business platform by investing in a strong, performance-focused campaign and be amazed by the results!
