In times of crisis, there are many considerations about the best way to escape the negative financial avalanche. Cut costs, diversify products, or even pray for a miracle to happen and your sales will increase again. But, irony aside, Google can be your company's salvation, and there's proof.
Recently Google released data According to a survey, more than 120 million Brazilians are online today. Of these, 65% have already researched or purchased one or more products online, and 83% of mobile device users search for local businesses on search engines.
The study also shows that 94% of consumers discovered products they weren't previously interested in through searches, ads, or videos. Among them, 56% use search engines to make purchasing decisions, and 90% browse online daily, resulting in a turnover of 40 million consumers in e-commerce alone.
These figures demonstrate the internet's power to stimulate consumption and generate revenue, but not just for online stores. The research focuses primarily on small and medium-sized businesses, which have become the new target and the biggest beneficiaries of Google's digital marketing services.
Unbelievably, today 43% of small and medium-sized businesses are offline, which may explain the hardship many of them face every time the market fluctuates. After all, those who aren't seen aren't remembered, much less found by new potential customers.
Small and medium-sized businesses account for 99% of all businesses opened in Brazil. They are responsible for 60% of jobs, more than half of commercial GDP, and more than a third of services GDP.
Last year alone, more than 1,3 million of these types of businesses were opened, but unfortunately the statistics are not favorable: at least a third of them will not make it to two years.
It was in this scenario that Google saw an opportunity to make a difference, betting that the salvation for these companies lies in digital marketing consultancy.
Google is used by millions of users who seek answers to all their needs on the platform. This, combined with conversion-focused tools, makes it possible to create connections between buyers and sellers.
Discover the three ideal Google tools for any type of business:
Google Ads
O Google Ads is an online advertising program from Google that allows ads to be displayed on its platforms and on partner websites that provide space for advertising.
One of the main advantages is that the advertiser can choose the cost-per-click bid and only pay if the user clicks on their ad.
Ads can appear on search networks like Google Shopping and Google Images, or on display networks like YouTube and Gmail.
Another important factor is targeting. When properly configured, the program's systems accurately identify the best audience to show ads to.
Google Analytics
O Google Analytics is a tool that monitors website traffic data and allows you to work with large volumes of data. It allows you to analyze data on user behavior, social media posts, and campaign performance. Its features have recently received some updates within Google Suite 360, where it integrates with other tools, bringing together various information in a single place, enabling a better understanding of a product's audience and market.
Google My Business
Google My Business is the simplest of the three. Completely free, it allows anyone with a business to add their company information to Google and its Google+ and Maps platforms. The service provides customers searching for your business with an address, directions, phone number, opening hours, and the ability to call the business with a simple click. Customers can also express their satisfaction and share your posts.
