Facebook is accessed daily by more than a billion users worldwide and is currently one of the most used platforms by companies to reach their customers.
If the goal of every company's marketing is to reach its target audience, then it has to meet them where they are, and right now it's very likely that they're in that billion.
In addition to increasing visibility, Facebook facilitates contact and helps build closer relationships with your customers. Advertising on it also brings the advantage that your offer will be seen by exactly those people most likely to be interested, as it selects the audience based on location, age, gender, and other factors determining preferences.
Every year, Facebook releases several new features and updates, some of which are very interesting for those who invest in it as a business platform.
We've selected some that can help with your company's marketing:
Facebook At Work: At Work is a closed social network where a company can create and use an exclusive space for employees and suppliers.
Instant Articles: This is a publishing method where news agencies can publish articles directly on the platform to make reading information more enjoyable within the social network.
Shopping Tab: It is a kind of showcase in which the pages will have a tab where users can check out the products and make purchases.
Messenger for Business: Messenger will integrate with other apps, giving businesses looking to reach Facebook members who use the services a greater reach. Apps can be installed from Messenger or offer content through message responses.
Business on Messenger: Advertisers will have the option to use Messenger to send requests for updates, make confirmations, and answer customer questions.
Application Invitations: is a new feature, exclusive to the new Facebook 4.0 version on iOS and Android SDKs, that allows users to send invitations to friends. This feature helps app developers drive organic downloads, and some users have already seen significant increases in conversion rates.
Analytics for applications: o Analytics for apps is a free resource that allows companies to better understand their audience and their relationship with their apps. In addition to audience segmentation, it allows for metric analysis of specific app groups based on user choices.
Videos outside the social network: Videos published on Facebook can be embedded outside the site. Users can publish a video to their timeline and place it on their blog or website without needing YouTube or Vimeo, as was previously the case. This will allow brands to rethink how they are using the social network to distribute video content and better plan their marketing.
Mobile ADS: a LiveRail will start offering display ads in ad-free spaces, and advertisers will also be able to access anonymous user data to more efficiently target their offers, a tool that only Facebook will have.
