Still in the spirit of the Olympics and Paralympics, Google decided to give its Partner companies medals and t-shirts to celebrate team spirit.
Kaizen, a Google Partners-certified agency, was one of the chosen agencies to reach the podium with a Silver medal! And as a bonus, our director, Tiago Flores Dias, received a course with Gabriel Borges of Miami Ad School in São Paulo.
you know what the Google partners?
Launched globally in 2013, Partners is a platform provided by Google to support and level the playing field for marketing and advertising professionals. It was created to centralize information and promote specialization, a long-standing practice for Google. However, previously, the tools were scattered across multiple platforms, making it difficult to control and interact with the communications agencies that use its services to conduct business.
Susana Ayarza, B2B Marketing Director at Google Brazil, says that Partners' main purpose is to offer this audience better access to training and resources so they can manage their clients' online presence.
With Partners, agencies can access educational materials, training programs, training, information on market and marketing trends, Google AdWords promotional materials, and many other benefits all in one place, enabling them to become communication and marketing experts.
According to the official website, the program will be a useful and crucial tool for managing agencies using AdWords, as a Partners certification attests to the quality and reliability of their services. This ensures certified agencies are always up to date with market developments, best practices, and ongoing updates, ready to deliver the best results for their clients.
