What is Growth Hacking?
This term was coined by Sean Ellis, who, according to him, calls it experiment-driven marketing. These are marketing techniques designed to achieve results in less time. Innovation is at the core of these techniques. Most cases revolve around startups that, needing to leverage their growth, didn't follow the marketing bible and forced themselves to seek innovation and innovation. Digital marketing strategies to reach the right audience with the lowest possible investment
Who is the Growth Hacker?
The Growth Hacker is the marketing professional of the future. He doesn't follow the traditional marketing bible, but rather follows new disruptive trends, always finding ways to maximize business growth. All companies need to apply Growth Hacking concepts to their businesses to rethink how they strategically communicate their products.
The Product must adapt to the market
One of the most important concepts of Growth Hacking is product-market fit, so we are saying that in Digital Marketing when we do not work on the product concept we are not talking about Growth Hacking.
Growth Hacking is a new way of thinking about the old way of doing digital. Strategies of all kinds that involve generating more results with less investment and aiming to test a product in the market can be considered growth hacking techniques.
Inheriting the cultures of agile processes, the objective is to build a minimum viable experiment – MVE.
Check out our video about this professional who is transforming companies
