A lead generation is an essential tool of digital marketing industry for any business sector. It is possible capture leads for all types of services or products with a good social media strategy, ads and a powerful landing page.
However, some companies have the advantage of having “hotter” leads than others.
Hot leads are people who research a specific service or product with the intention of purchasing it. This is the case with internet and cable TV companies, which have long since gone from being a convenience to a necessity for many people.
Therefore, the likelihood of reaching those seeking this type of service and generating quick conversions is much higher than in other segments, and companies operating in this field know this. This is precisely why they often have entire call centers staffed exclusively to contact customers as soon as a lead drops in, ensuring they don't miss any business opportunities.
Generating leads on social media
To generate leads for pay TV and the internet You can use tools like Lead Ads on social networks like Facebook, Instagram and LinkedIn.
3.829 Leads with an investment of R$3
The main difference between get leads The advantage of social media is that, since users have already provided their contact information when registering, there's no need to manually fill out forms, which, as a result, increases engagement. In practice, the user simply has to confirm that they would like to send their data to the company responsible for the ad.
A social media presence, besides enabling Lead Ads, is also important for a company's positioning and relationship with consumers. Satisfied customers are synonymous with a good online reputation, and since no one wants problems with their internet and cable TV, a company's reputation counts for a lot when making a choice.
Presence on Google
If someone interested in subscribing to an internet and pay-TV service wants to learn more about the options available on the market, where would they search first? You probably thought "Google," and you're right. But this isn't new; on the contrary, it's a strategy widely used by large companies in this segment. Or do you think it's for nothing that they're always at the top of Google searches?
134 conversions with an investment of R$2
To rank high on Google, major cable TV and internet companies invest heavily in sponsored links on the search engine, targeting keywords relevant to their services. This way, when those keywords are searched, the advertiser's link will be highlighted, and clicking on it will take the user directly to a landing page, which is a conversion page optimized for capturing future customer data.
Another less quick, but more lasting way to be well positioned on Google is through techniques SEO, which in the long term improves the website's organic positioning.
Choosing either path, the key is to be well positioned on Google and be able to valuable leads who will be able to sign the contract and become loyal customers.
Generate qualified leads for your pay-TV company with Kaizen
Lead generation is our specialty, and delivering amazing results is our mission. Contact us and request a quote!
