In recent years, custom-made furniture has become the main focus of the country's furniture sector.
A survey conducted by IEMI Market Intelligence, shows the evolution of supply and demand in this segment: at the end of 2015, 8,8% of all Brazilian furniture producers manufactured custom furniture, which was sold by 15,4% of the country's stores, corresponding to R$13,4 billion in sales.
According to IEMI director Marcelo Prado, “the Custom Furniture segment has managed to differentiate itself from other segments by utilizing its own sales channel, adding a high degree of customization and services to products, providing a great shopping experience for consumers.”
With this more than favorable scenario and the resumption of real estate sales, demand for custom furniture is expected to grow even further, generating countless business opportunities for those investing in the sector. The question is: how can we harness all this potential?
Today, one of the most effective ways to stand out in highly competitive segments is digital marketing. However, capturing leads online isn't just about having a website; you need to develop a conversion-focused strategy tailored to the specific needs of your business and audience.
Now see some ways to capture and nurture leads for custom furniture stores:
Much more than a website
Having a website for a custom furniture store requires that it be developed specifically for the type of audience you want to attract.
It needs to have an attractive and responsive layout, easy to navigate and fast to load.
To generate conversions, it's essential that it has a contact form, with a call to action encouraging the visitor to fill it out in exchange for a quote or consultancy, for example.
Having a blog with furniture and decor tips can also be a good idea, both to generate organic traffic to your website and to encourage purchases.
SEO for custom furniture store websites
Optimizing your store's website will be crucial for it to be found in organic search engines. This requires effective SEO techniques, such as using the most searched keywords for custom furniture, and other relevant aspects that can be identified and implemented by a specialized service. SEO Consulting.
Paid Advertising
For those looking for a quick way to generate leads for their custom furniture store, paid advertising is a great option. You can choose from various ad types on the Google Adwords platform or capture leads through Facebook Lead Ads. With the advantages of investment control and highly refined targeting, which often guarantee results that reach 30% of the total leads generated.
Invest in social media for your custom furniture store
O social media marketing It is widely used to nurture leads, but it can also be a great channel for capturing them, promoting offers, and establishing a differentiated and closer relationship with your future customers.
A page with good content makes your entire marketing strategy more relevant, as the first thing a user usually does when seeing an ad is search for the store on social media, and it's not uncommon for them to contact you through inbox messages or comments.
Furthermore, custom furniture is part of a segment that requires quality products and impeccable service, and the power of social media in building your reputation should not be overlooked. On the contrary, social media is the ideal place for you to show the satisfaction of your old customers, and thus win new ones.
Inbound and Email Marketing
How many quotes does your store make per day? Now think: how many of those quotes actually convert into sales? Certainly not all, maybe not even half, and that's why it's important. nurture your leads through inbound and e-mail marketing campaigns . Through these methods, you can track leads who aren't yet ready to sell, but with the right content sequence, they'll discover they really need custom furniture and that your store is the right place to buy it.
Don't forget that if this lead has reached you, it's because their interest has already been piqued, and even if they don't buy at first, that interest still exists. That is, if you don't take advantage of it, your competitor will.
What are you waiting for? Talk to one of our consultants now and learn how to make your store a benchmark for custom furniture.
