What is LinkedIn
LinkedIn is one of the most important social networks in the world, focused on people's professional sphere, it represents great potential for the B2B market.
How to Generate Leads on LinkedIn
LinkedIn has countless ways to capture leads One of the most important strategies is the Gen Forms form.
LinkedIn has great potential for your business
generate leads is essential for any company that wants to take full advantage of the resources that social networks provide. LinkedIn until recently it was not considered a relevant alternative in terms of lead generation, not as much as Facebook and Instagram, for example. However, new features came onto the scene in 2017 and transformed the LinkedIn on one of the best social networks for capture leads.
The creation of two ways to generate business contacts for advertisers on LinkedIn, announced in April of this year, made the social network stand out in the market. digital marketing industry. The main difference between search for leads on LinkedIn Its targeting power is up to 7 times greater than most social networks, among other features that are at least interesting to explore.
So, why choose LinkedIn?
O LinkedIn is one of the largest social networks in the world with 500 millions of users, with Brazil being one of the top three countries present on the site, with 25 million registrations. In the technology market for 14 years, the network has already established itself as an opportunity to expand business, meet and hire professionals, and now, capture leads quality.
As already mentioned, segmentation in LinkedIn is 7 times more powerful, in other words, the content advertised there reaches the desired audience more precisely, highlighting the great potential to impact users by profession, employer, higher education institution and other aspects related to the user's area of activity and positioning in the market.
Generating Leads on LinkedIn
LinkedIn offers two interesting formats for generating and reaching leads: Lead Gen Forms and Inmail Ads.
The first is the social network's revolutionary move. Lead Gen Forms is a lead capture form within LinkedIn that eliminates the most common user loss step—filling out the form. When clicking on an ad, users are offered the opportunity to submit their contact information, pulled directly from their profile, without having to type anything.
Inmail Ads are a way to reach leads obtained by sending messages to users. This form of ad personalization converts better because it reaches users directly and with spectacular features like CTAs (buttons). call-to-action or call to action) that remain displayed throughout the page navigation.
Want to learn more about lead generation on LinkedIn? Watch our video
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