What is LinkedIn
LinkedIn is one of the most important social networks in the world, focused on people's professional sphere, it represents great potential for the B2B market.
How to Generate Leads on LinkedIn
LinkedIn has countless ways to capture leads One of the most important strategies is the Gen Forms form.
LinkedIn has great potential for your business
generate leads is essential for any company that wants to take full advantage of the resources that social networks provide. LinkedIn until recently it was not considered a relevant alternative in terms of lead generation, not as much as Facebook and Instagram, for example. However, new features came onto the scene in 2017 and transformed the LinkedIn on one of the best social networks for capture leads.
The creation of two ways to generate business contacts for advertisers on LinkedIn, announced in April of this year, made the social network stand out in the market. digital marketing industry. The main difference between search for leads on LinkedIn Its targeting power is up to 7 times greater than most social networks, among other features that are at least interesting to explore.
So, why choose LinkedIn?
O LinkedIn is one of the largest social networks in the world with 500 millions of users, with Brazil being one of the top three countries present on the site, with 25 million registrations. In the technology market for 14 years, the network has already established itself as an opportunity to expand business, meet and hire professionals, and now, capture leads quality.
As already mentioned, segmentation in LinkedIn is 7 times more powerful, in other words, the content advertised there reaches the desired audience more precisely, highlighting the great potential to impact users by profession, employer, higher education institution and other aspects related to the user's area of activity and positioning in the market.
Generating Leads on LinkedIn
LinkedIn offers two interesting formats for generating and reaching leads: Lead Gen Forms and Inmail Ads.
The first is the social network's revolutionary move. Lead Gen Forms is a lead capture form within LinkedIn that eliminates the most common user loss step—filling out the form. When clicking on an ad, users are offered the opportunity to submit their contact information, pulled directly from their profile, without having to type anything.
Inmail Ads are a way to reach leads obtained by sending messages to users. This form of ad personalization converts better because it reaches users directly and with spectacular features like CTAs (buttons). call-to-action or call to action) that remain displayed throughout the page navigation.
Want to learn more about lead generation on LinkedIn? Watch our video
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CRM and Lead Generation: From Capture to Closing
Generating leads is just the first step. The biggest problem for most companies isn't a lack of contacts—it's a lack of processes to convert those contacts into customers. A well-implemented CRM with a structured sales funnel transforms chaos into predictability: you know exactly how many leads are at each stage, what the conversion rate is, and how much revenue you'll generate each month.
How Kaizen Agency structures its CRM and lead generation operation.
- CRM implementation (Kommo, PipeRun, ActiveCampaign) configured for your sales process.
- CRM + WhatsApp integration for fast and seamless customer service.
- Lead qualification automation with scoring and segmentation.
- Customized nutrition flows by funnel stage.
- Real-time pipeline and conversion tracking dashboards.
- Training the sales team on the correct use of CRM.
Companies that grow predictably have something in common: a structured sales process and reliable data about their operations. Kaizen Agency doesn't just generate leads—we implement a complete system for lead generation, qualification, nurturing, and conversion, integrating marketing and sales into a single, results-oriented operation. Our methodology has already helped dozens of companies reduce CAC by up to 40% and increase lead conversion rates by more than 2x.
FAQ
What is a qualified lead and how can you generate more?
A qualified lead (SQL — Sales Qualified Lead) is one that has the profile, need, and purchase intent that are right for your product. You generate more qualified leads with precise segmentation across media channels, landing pages optimized for the ideal customer profile, and automated qualification via forms and chatbots.
Which CRM is best for small and medium-sized businesses?
It depends on the sales process. For teams that work extensively via WhatsApp, Kommo (formerly amoCRM) is excellent due to its native integration. For operations with a long sales funnel and integrated marketing automation, ActiveCampaign is a great choice. For larger sales teams with complex B2B processes, PipeRun offers a high degree of customization.
How do I integrate WhatsApp into my CRM process?
The most efficient integration is via WhatsApp Business API with tools like Kommo or Wati. This allows you to manage all WhatsApp contacts within the CRM, automate initial responses, distribute leads among salespeople, and have a complete conversation history linked to the customer.
What is the difference between MQL and SQL?
MQL (Marketing Qualified Lead) is a lead that marketing has qualified as interesting—downloaded material, visited strategic pages, opened emails. SQL (Sales Qualified Lead) is one that the sales team has evaluated and confirmed has real purchase potential. The transition from MQL to SQL should be based on clear criteria agreed upon between marketing and sales.
How long does it take to implement a CRM and structure the sales funnel?
The basic technical implementation of a CRM takes 1 to 2 weeks. Full customization (funnels, automations, integrations, dashboards) takes 30 to 60 days. The adoption process by the team and refinement of automations is continuous—generally, within the first 90 days, the system is already operating at maximum efficiency.
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