Social media is taking up more and more space in people's daily lives and, as a result, is becoming a world of opportunities for advertising and gaining customers.
However, what consumers search for on Facebook is different from what they search for on Twitter or LinkedIn. This is crucial to understand, as a good digital marketing strategy must encompass and understand the advantages and disadvantages of each network to plan effective campaigns.
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Using social media to capture leads
A Lead is a user who has interacted with a brand in some way online and provided information such as phone number, email address, and location. With this information in hand, the brand can contact this user in the future and make a sale, for example.
Social media offers very practical ways for brands to attract leads. They're also excellent lead capture platforms because they facilitate this process with ad targeting.
By using a lead capture form on social media for a targeted audience, you can be sure you're gathering valuable contact information for your brand, from people who might actually buy your product.
LinkedIn, a social network for professional contacts
LinkedIn is a social network focused on professionals and businesses, bringing together 27 million Brazilians and over 467 million users worldwide. This means that 1 in 3 professionals has an account on the network, including numerous important leaders and influencers in the global market.
Assertive segmentation
LinkedIn's occupational targeting is 7x more accurate than Facebook's. This means brands that sponsor content on the business social network can more accurately target the professional profile they're seeking.
Combined with other segmentation filters such as age and location, it's possible to accurately define the target audience for a LinkedIn lead capture campaign.
Why capture leads on LinkedIn?
LinkedIn recently launched a Lead Generation Form tool, called Lead Gem Forms, which captures user information without requiring them to manually fill in fields, saving time and increasing engagement.
Another benefit of the new Lead Gem Form is that it works on mobile devices, which account for 70% of sponsored content interactions on LinkedIn. It also displays a Thank You Page after form completion, a space that can be used to offer special discount coupons, for example, as well as being a treat for the customer who shared their information.
With this tool, data is "pulled" from the profile. By implementing the form, LinkedIn ensures higher quality and accuracy of the information it provides to advertisers. The social network also allows you to track results such as cost per lead, form completion rate, and other valuable information to measure campaign success.
Want to start finding leads on LinkedIn?
Kaizen can help you generate new leads through LinkedIn—just get in touch and request a quote! With our team's expertise and the seamless integration of the LinkedIn Lead Generation Form with the agency's CSS (a simple-to-access system that allows clients to track new leads in real time), your brand can also gain contacts and see sales increase.
CRM and Lead Generation: From Capture to Closing
Generating leads is just the first step. The biggest problem for most companies isn't a lack of contacts—it's a lack of processes to convert those contacts into customers. A well-implemented CRM with a structured sales funnel transforms chaos into predictability: you know exactly how many leads are at each stage, what the conversion rate is, and how much revenue you'll generate each month.
How Kaizen Agency structures its CRM and lead generation operation.
- CRM implementation (Kommo, PipeRun, ActiveCampaign) configured for your sales process.
- CRM + WhatsApp integration for fast and seamless customer service.
- Lead qualification automation with scoring and segmentation.
- Customized nutrition flows by funnel stage.
- Real-time pipeline and conversion tracking dashboards.
- Training the sales team on the correct use of CRM.
Companies that grow predictably have something in common: a structured sales process and reliable data about their operations. Kaizen Agency doesn't just generate leads—we implement a complete system for lead generation, qualification, nurturing, and conversion, integrating marketing and sales into a single, results-oriented operation. Our methodology has already helped dozens of companies reduce CAC by up to 40% and increase lead conversion rates by more than 2x.
FAQ
What is a qualified lead and how can you generate more?
A qualified lead (SQL — Sales Qualified Lead) is one that has the profile, need, and purchase intent that are right for your product. You generate more qualified leads with precise segmentation across media channels, landing pages optimized for the ideal customer profile, and automated qualification via forms and chatbots.
Which CRM is best for small and medium-sized businesses?
It depends on the sales process. For teams that work extensively via WhatsApp, Kommo (formerly amoCRM) is excellent due to its native integration. For operations with a long sales funnel and integrated marketing automation, ActiveCampaign is a great choice. For larger sales teams with complex B2B processes, PipeRun offers a high degree of customization.
How do I integrate WhatsApp into my CRM process?
The most efficient integration is via WhatsApp Business API with tools like Kommo or Wati. This allows you to manage all WhatsApp contacts within the CRM, automate initial responses, distribute leads among salespeople, and have a complete conversation history linked to the customer.
What is the difference between MQL and SQL?
MQL (Marketing Qualified Lead) is a lead that marketing has qualified as interesting—downloaded material, visited strategic pages, opened emails. SQL (Sales Qualified Lead) is one that the sales team has evaluated and confirmed has real purchase potential. The transition from MQL to SQL should be based on clear criteria agreed upon between marketing and sales.
How long does it take to implement a CRM and structure the sales funnel?
The basic technical implementation of a CRM takes 1 to 2 weeks. Full customization (funnels, automations, integrations, dashboards) takes 30 to 60 days. The adoption process by the team and refinement of automations is continuous—generally, within the first 90 days, the system is already operating at maximum efficiency.
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