Social media is taking up more and more space in people's daily lives and, as a result, is becoming a world of opportunities for advertising and gaining customers.
However, what consumers search for on Facebook is different from what they search for on Twitter or LinkedIn. This is crucial to understand, as a good digital marketing strategy must encompass and understand the advantages and disadvantages of each network to plan effective campaigns.
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Using social media to capture leads
A Lead is a user who has interacted with a brand in some way online and provided information such as phone number, email address, and location. With this information in hand, the brand can contact this user in the future and make a sale, for example.
Social media offers very practical ways for brands to attract leads. They're also excellent lead capture platforms because they facilitate this process with ad targeting.
By using a lead capture form on social media for a targeted audience, you can be sure you're gathering valuable contact information for your brand, from people who might actually buy your product.
LinkedIn, a social network for professional contacts
LinkedIn is a social network focused on professionals and businesses, bringing together 27 million Brazilians and over 467 million users worldwide. This means that 1 in 3 professionals has an account on the network, including numerous important leaders and influencers in the global market.
Assertive segmentation
LinkedIn's occupational targeting is 7x more accurate than Facebook's. This means brands that sponsor content on the business social network can more accurately target the professional profile they're seeking.
Combined with other segmentation filters such as age and location, it's possible to accurately define the target audience for a LinkedIn lead capture campaign.
Why capture leads on LinkedIn?
LinkedIn recently launched a Lead Generation Form tool, called Lead Gem Forms, which captures user information without requiring them to manually fill in fields, saving time and increasing engagement.
Another benefit of the new Lead Gem Form is that it works on mobile devices, which account for 70% of sponsored content interactions on LinkedIn. It also displays a Thank You Page after form completion, a space that can be used to offer special discount coupons, for example, as well as being a treat for the customer who shared their information.
With this tool, data is "pulled" from the profile. By implementing the form, LinkedIn ensures higher quality and accuracy of the information it provides to advertisers. The social network also allows you to track results such as cost per lead, form completion rate, and other valuable information to measure campaign success.
Want to start finding leads on LinkedIn?
Kaizen can help you generate new leads through LinkedIn—just get in touch and request a quote! With our team's expertise and the seamless integration of the LinkedIn Lead Generation Form with the agency's CSS (a simple-to-access system that allows clients to track new leads in real time), your brand can also gain contacts and see sales increase.
