Brands are increasingly becoming involved in social struggles and supporting a more just society. Every June 28th is LGBTIQ+ Pride Day (lesbian, gay, bisexual, transgender, and intersex people). This globally celebrated day pays homage to one of the most significant episodes in the gay community's fight for their rights: the Stonewall Inn Riots of 1969.
Learn a little more about the history of the LGBTIQ+ struggle and watch 5 campaigns that raised this flag and marked their time.
International LGBTIQ+ Pride Day
June 28, 1969, marked the uprising of the LGBT community against a series of New York City police raids on bars frequented by homosexuals. On that date, countless people were arrested and faced reprisals from the authorities simply for visiting those bars.
Following this event, several protests in favor of gay rights were organized in several North American cities. The first Gay Pride Parade was then organized the following year (1) to commemorate the event and strengthen the movement against prejudice.
A Stonewall Inn Riots It is considered the "ground zero" of the gay civil equality movement in the 20th century. The main objective of this date is to raise public awareness about the importance of combating homophobia in building a society free from prejudice.
O Gay Pride Day It is also a way to remind gays, lesbians, bisexuals and people of other gender identities that everyone should be proud of their sexuality!
Have you noticed, brands are increasingly getting involved in this fight? Today we'll showcase some hugely successful campaigns that addressed the LGBT issue. Check it out:
5 incredible campaigns about the LGBTIQ+ issue
NETFLIX — See beyond fiction
Netflix being Netflix. The brand raised the colorful flag in "See Beyond Fiction," where it featured real people talking about their relationships with LGBT characters in Netflix series. Characters from Orange Is the New Black, Unbreakable Kimmy Schmidt, and Sense 8 were mentioned, demonstrating how important representation is to people's lives. Netflix, which always makes a point of incorporating diversity into its productions, demonstrated how much this small act can change the daily lives of many.
Ministry of Human Rights — Leave prejudice aside, respect differences
This time, it was a campaign by a public agency that caught attention. The Ministry of Human Rights promoted support for the LGBT cause with the campaign "Leave prejudice aside, respect differences." Several videos and posts showcased our diversity across diverse sectors of society. The campaign sought to demonstrate how these differences shouldn't interfere with anything. In a natural and sensitive way, the campaign represents different sexual orientations and gender identities without labeling them.
Vick— Valentine's Day
Vick's unexpected stance won the hearts of internet users in a sensitive film about the LGBTIQ+ cause. The Valentine's Day campaign showcased situations couples face daily, having to deal with fear and oppression during moments of affection with their partners. "The power of touch is for everyone," the campaign warns. A beautiful message that highlights the importance of diversity and respect.
Natura – Love Collection
This Natura campaign attracted a lot of attention because, in addition to generating a huge impact by showcasing three lesbian couples, it also highlighted diversity in a very fun way. The campaign, which highlighted the importance of accepting all forms of love, invited three couples to share their stories and celebrate diversity.
Bench – How long can you keep a secret?
With a thought-provoking and engaging script, the Filipino clothing brand's fragrance ad touched on the moment of discovery in any teenager's life in a deeply moving way. The campaign, titled "How Long Can You Keep a Secret?" has a suspenseful tone and went viral on social media, addressing the issues of discovering one's sexual orientation in adolescence and family. It's impossible not to be moved.
