O keyword (in Portuguese: keyword) is one of the most essential items for the database SEOKnowing how to insert the right keywords into a website can boost your business, just as choosing the wrong ones can lead to failure, as this tool is essential for determining the theme, subject, and content of the page.
There's no point in having a website talking about topic A and wanting to have search results for Keyword B, so it's necessary to align the website's search strategies.
Choosing the right keywords helps you build a website and optimize your page. When a user searches for "television" on Google, the results will be displayed in order of relevance based on pages that include that keyword.
A page's relevance to a keyword is determined by how often and how often the keyword appears on the page. Googlebot, for example, processes keywords based on pages that contain the exact word searched for, followed by words that are close to it.
