O Instagram is not just a media, it is a massive media platform with high targeting power and oriented to meet your business objectives, so much so that Mark Zuckerberg (founder of Facebook) acquired Instagram in 2012 for US$ 1 billion believing in the growth it would have. According to data from Instagram, there are 700 million active users every month and 200 million on Stories, 45 million of which are Brazilian.
Have you created your brand's profile? 59% of Brazilian Instagrammers follow brands, 58% have already discovered brands, and 81% take action. People are driven by passion and use Instagram to follow your passions, ranging from travel and fashion to food, entertainment and everything in between. One Instagram advertising has the power to touch, inspire and move people, 97% of campaigns generate a significant increase in ad recall
Most advertisers who use these business tools are small businesses, as it offers an opportunity to expand. This year, the platform evolved to help businesses connect with people by including ads in Stories and using multiple images in posts. Advertisers looking to convert into sales can achieve results through Instagram, targeting ads to your audience on the platform and generate a greater impact on sales.
At least 15 times a day people look at your Instagram as a pleasant experienceIt may not be the most popular medium, but it's a favorite! So, take advantage and be part of people's best moments by advertising on this platform, providing your followers with great experiences, and in addition to sales, you'll gain passionate followers.
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