Anyway, some people asked me to summarize the advantages brought by the new Google Analytics update, below I summarize the main ones, in addition of course, to a completely new user experience study we can highlight the following:
Real-Time Data
Unlike the previous version, which used the d+1 logic, meaning we could only view data up to the previous day, the new analytics follow the latest trends and allow us to have an effective view of the impact generated by our actions on social media word-of-mouth and website traffic at the time everything is happening.
Multi-Channel Funnels
With this feature, we can have a more comprehensive view of the conversion, identifying all the channels with which the customer interacted before the purchase or conversion. This way, we isolate the conversion-generating factors and bring user behavior, a key part of everything, into the discussion arena.
Navigation Flow Visualization
Through this feature, we can have a graphical visualization of the user's navigation flow to map problems in the conversion path.
Mobile Device Access
Through this feature, you can view the mobile devices your users use and, through the report, optimize your online presence for them.
